Retention Marketing Executive

Department: Marketing (Retention)

Location: WFO, Gurugram, Haryana

About the Role:

We are looking for a highly motivated and detail-oriented Retention Executive to support our user experience and retention initiatives. This opportunity offers a hands-on opportunity to learn how to improve customer engagement, reduce churn, and boost loyalty through effective communication and strategic insights.

Key Responsibilities:

• •Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
• •Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention.
• •Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.
• •Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better.
• •Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data.

Good to have skills:

Experience or knowledge of Clevertap

Required Skills & Qualifications:

• •MBA degree in Marketing, Business Administration, or related field or diploma in these fields,
• •Strong verbal and written communication skills,
• •Good analytical and problem-solving ability,
• •Beginner to intermediate level Excel & Google Sheet,
• •A user-centric mindset and keen attention to detail.