ROMBA - Marketing Brand Strategy

Role Summary

We are seeking strategic, innovative, and customer-focused marketing professionals to join our organization. These opportunities may span brand strategy, integrated campaigns, go-to-market planning, product marketing, digital experiences, and customer engagement.

Successful candidates will combine strategic thinking with strong execution skills. They will use customer insights, market research, performance data, and creative thinking to develop marketing strategies and experiences that support business objectives and strengthen brand trust.

Depending on the position and level, team members may lead major initiatives, manage integrated campaigns, own digital-product or experience roadmaps, coordinate cross-functional delivery, or support the development and execution of marketing programs. These roles require collaboration across marketing, communications, creative, media, analytics, digital product, technology, operations, and external agency teams.

Key Responsibilities

Marketing and Go-to-Market Strategy

• •Develop and execute marketing, brand, product, or go-to-market strategies aligned with customer needs and business priorities.
• •Translate market research, audience insights, competitive intelligence, and business objectives into actionable marketing plans.
• •Define target audiences, customer personas, value propositions, positioning, messaging, and engagement strategies.
• •Connect enterprise, portfolio, product, and audience strategies to create clear and consistent customer experiences.
• •Identify market opportunities, customer challenges, and emerging trends that can inform marketing priorities.

Integrated Campaign Development

• •Plan and execute integrated campaigns across paid, owned, earned, shared, social, and digital channels.
• •Develop campaign briefs, messaging frameworks, creative concepts, content plans, and activation strategies.
• •Partner with creative, media, communications, agency, and channel teams to deliver high-quality, audience-focused work.
• •Ensure campaigns are delivered with appropriate quality, consistency, speed, and compliance.
• •Apply channel best practices to improve audience reach, engagement, and campaign effectiveness.

Digital Products and Customer Experiences

• •Help define and improve customer journeys across digital platforms, websites, social properties, and other owned experiences.
• •Translate customer needs and business objectives into experience requirements, product capabilities, or marketing solutions.
• •Identify friction points and recommend experiences that make it easier for customers to find, understand, and engage with relevant information or resources.
• •Partner with product, user experience, technology, and operations teams throughout planning, development, testing, launch, and optimization.
• •Use prototypes, experiments, user feedback, and performance data to test ideas and refine experiences.
• •Contribute to product or experience roadmaps based on customer priorities, market requirements, and measurable business value.

Measurement and Optimization

• •Define objectives, key performance indicators, and success measures for campaigns, programs, products, or experiences.
• •Use qualitative and quantitative insights to evaluate performance and inform decisions.
• •Support continuous optimization through testing, learning, segmentation, personalization, and channel improvements.
• •Monitor campaign effectiveness, customer engagement, brand health, and return on investment.
• •Present performance findings and recommendations clearly to partners and stakeholders.

Cross-Functional Collaboration

• •Build productive relationships across marketing, sales, communications, digital product, analytics, media, creative, legal, regulatory, and operations teams.
• •Coordinate activities across internal teams, agency partners, vendors, and other external collaborators.
• •Influence stakeholders and create alignment around strategies, priorities, timelines, and expected outcomes.
• •Facilitate working sessions and decision-making across complex, matrixed environments.
• •Identify delivery risks, address roadblocks, and help maintain progress against key milestones.

Operational and Financial Management

• •Manage marketing activities from planning through execution, including timelines, budgets, reviews, content development, and partner coordination.
• •Support effective allocation of resources to maximize impact and return on investment.
• •Maintain high standards for execution, documentation, governance, and compliance.
• •Coordinate review, approval, launch, and release-management activities when applicable.
• •Balance strategic priorities with day-to-day execution in a dynamic environment.

Brand and Content Stewardship

• •Help maintain a consistent visual and verbal brand experience across marketing touchpoints.
• •Apply brand guidelines and messaging standards to campaigns, content, and digital experiences.
• •Support the development or maintenance of brand tools, templates, playbooks, and asset libraries.
• •Translate complex subject matter into clear, accessible, and compelling customer communications.
• •Collaborate with communications partners to ensure brand, reputation, and campaign activities are appropriately aligned.

Innovation and Emerging Capabilities

• •Monitor customer behavior, marketing trends, technology developments, competitive activity, and cultural shifts.
• •Identify new approaches to storytelling, personalization, campaign activation, and digital engagement.
• •Explore responsible uses of artificial intelligence and other emerging tools to improve research, creative development, testing, personalization, and execution.
• •Bring external best practices and new ideas into the organization.
• •Promote a culture of experimentation, learning, accountability, and continuous improvement.

Leadership Responsibilities, Depending on Level

• •Lead complex marketing programs or cross-functional workstreams.
• •Provide strategic direction and influence decisions across teams.
• •Guide the work of colleagues, agencies, vendors, or project teams.
• •Coach and develop team members while fostering collaboration and accountability.
• •Communicate recommendations to senior stakeholders and help drive organizational alignment.

Basic Qualifications

• •Bachelor’s degree in marketing, business, communications, digital media, product management, or a related field, or equivalent relevant experience.
• •Relevant experience in one or more of the following areas:
• •Brand strategy or brand management
• •Integrated marketing or campaign management
• •Go-to-market strategy
• •Product marketing
• •Digital marketing or customer experience
• •Digital product management
• •Communications or reputation marketing

• •Experience developing or executing customer-focused marketing strategies, campaigns, products, or digital experiences.
• •Strong strategic-thinking and problem-solving capabilities.
• •Ability to translate research, insights, and data into actionable recommendations.
• •Experience collaborating across multiple functions and influencing stakeholders.
• •Familiarity with integrated marketing channels, digital ecosystems, and performance measurement.
• •Strong written, verbal, presentation, and interpersonal communication skills.
• •Ability to prioritize effectively, manage competing demands, and deliver high-quality work.
• •Adaptability and comfort working in a fast-paced, evolving, and matrixed organization.

Preferred Qualifications

• •Advanced degree in marketing, business, communications, or a related discipline.
• •Experience in healthcare, life sciences, consumer products, digital health, technology, or another regulated industry.
• •Experience developing integrated, multichannel, or omnichannel marketing programs.
• •Familiarity with customer-journey mapping, audience personas, human-centered design, or user research.
• •Experience with digital platforms, product roadmaps, Agile delivery, testing, or prototyping.
• •Knowledg