Sales Development Representative

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

***A quick note: some of our emails may be filtered into your spam/junk folder. Please check there regularly for any communications from us, including interview scheduling, next steps, and updates on your application. If you find one of our emails in spam, please mark it as “Not Spam” to help ensure future messages reach your inbox.***

Roofr is looking for an experienced Inbound SDR with a background in driving sales and developing new business opportunities. You will lead all inbound sales inquiries and help define and improve sales processes to provide a white-glove experience for our Spanish and English-speaking customers.

What You'll Get to Do:

Learn about Roofr, our industry and competitors, and our value proposition

Execute on a high number of daily activities (Calls, emails, social selling, etc.)

Connect with and qualify inbound leads

Build and establish rapport with multiple levels of buyers

Understand the prospects needs and effectively communicate how Roofr will help

Partner with Account Executives and collaborate on how to hand off qualified sales opportunities

Document various details including use cases, purchase timeframes, and next steps

Meet monthly, quarterly and annual quotas

Manage customer expectations and contribute to a high level of customer satisfaction

Provide detailed and accurate pipeline forecasting and maintain data hygiene

As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease

What You'll Bring to the Role:

2+ years of experience in a related role

Able to work a PST schedule (ideally located in Pacific, Mountain, Central time zones)

Self-starter, highly detail-oriented, quick learner, able to think on your feet

Strong interpersonal skills and a creative problem-solving approach

Ability to take feedback, make adjustments, and handle objections

Comfortable on the phone, strong email writing skills and happy to handle objections

Uncover potential opportunities by having conversations and setting meetings with prospective buyers

Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents

Roofing and/or construction experience is a plus

Who You Are:

Growth Mindset: Eager to develop foundational sales skills, build product and industry knowledge, and take advantage of opportunities to grow and upskill within the organization.

Coachability: Open to feedback, receptive to coaching, and motivated to continuously improve. Able to take direction, apply feedback, and turn it into meaningful changes in performance.

Strong Organizational Skills: Able to manage daily activities, prioritize tasks, and consistently follow through on commitments.

CRM Hygiene & Accountability: Maintains accurate, up-to-date CRM records, documents prospect interactions, tracks follow-ups, and ensures pipeline activity is recorded consistently.

Proactive & Self-Motivated: Takes ownership of their work, demonstrates initiative, and stays motivated to meet activity and performance goals.

Communication & Relationship Building: Confident communicating with prospects, building rapport, asking thoughtful questions, and creating positive first impressions.

Resilience & Adaptability: Comfortable working in a fast-paced environment, navigating rejection, learning from challenges, and adjusting their approach as needed.

Compensation Range: $60,000,00 - $65,000.00 + commission CAD

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!

1 Friday off per month (we call those our laundry days!)

Company wide paid shutdown for the week between Christmas and New Years

Flexible time off

80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada

RRSP/401k match

Generous Parental Leave policy

🤝 Perks:

We host an annual company retreat with great team building activities

Ample learning and development opportunities to continue growing your career

Home office setup stipend

Internet and phone allowance

Remote first culture

Weekly Friday paydays!

🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers .

If you receive any suspicious messages or have questions, reach out to us at [email protected] .

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.