Sales Development Representative

Description

This role is responsible for driving top-of-funnel performance by generating and scheduling high-quality, qualified appointments with specialty healthcare practices.As a Strategic Business Representative (SBR), you are not just setting meetings—you are the first impression of our firm and the trigger for meaningful business conversations .You will engage physician-owned practices and administrators through outbound and inbound efforts, identify potential gaps or risks in their current IT environment, and position our team for a strategic consultation.Success in this role is measured not only by appointment volume , but by appointment quality, sit rates, and pipeline contribution —ensuring meetings convert into real revenue opportunities. What Makes This Role Different This is not a traditional appointment-setting role.You will:

• •Engage healthcare decision-makers with business-focused conversations—not scripts alone
• •Create curiosity and urgency around risk, inefficiency, and operational impact
• •Represent a highly differentiated MSP model (no hidden fees, no labor charges, true partnership approach)
• •Play a direct role in improving conversion rates across the sales funnel

Core Responsibilities Appointment Generation & Qualification

• •Book a minimum of 10–20 qualified appointments per month with healthcare decision-makers
• •Maintain a 65%+ appointment sit rate through proper qualification and confirmation
• •Ensure all meetings meet defined Ideal Customer Profile (ICP) criteria

Outbound Prospecting Execution

• •Complete daily outbound activity (targeting approximately 100 calls per day )
• •Execute multi-touch campaigns (calls, email, LinkedIn) aligned to company cadence
• •Utilize messaging that creates curiosity, urgency, and relevance

Inbound Lead Management

• •Respond promptly to inbound inquiries
• •Qualify prospects based on size, structure, and fit
• •Schedule discovery meetings with appropriate sales representatives

Appointment Coordination & Follow-Through

• •Confirm, prepare, and coordinate all scheduled appointments
• •Send pre-meeting materials and set expectations with prospects
• •Follow up on no-shows and cancellations to reschedule promptly

CRM & Activity Management

• •Maintain detailed, accurate notes and activity tracking in CRM
• •Complete all assigned tasks and workflows on time
• •Ensure data integrity across all prospect and account records

Continuous Improvement & Training

• •Participate in regular huddles, weekly meetings, and coaching sessions
• •Stay current on campaigns, messaging, and healthcare market trends
• •Continuously refine call approach, objection handling, and engagement tactics

Event & Data Support

• •Assist with trade shows, events, and booth staffing as needed
• •Support list building, data validation, and CRM cleanup efforts

Success Metrics You will be evaluated on:

• •Qualified Appointments Booked (10–20/month target)
• •Appointment Sit Rate (65%+ target)
• •Conversion to Sales Pipeline
• •Activity Levels (calls, touches, follow-ups)
• •CRM Accuracy & Compliance
• •Contribution to Overall Funnel Performance

Why Join Us

• •Work with a highly differentiated, nationally recognized MSP
• •Be part of a collaborative, team-first sales culture
• •Gain exposure to healthcare business leaders across the country
• •Clear path for growth into Sales Representative or Account Manager roles

Requirements

Ideal Candidate ProfileExperience

• •1–3 years in sales development, appointment setting, or outbound prospecting
• •Experience in B2B, healthcare, or IT services preferred

Skills & Attributes

• •Strong communication and conversational intelligence
• •Ability to engage decision-makers and navigate gatekeepers
• •High activity discipline with strong organization skills
• •Coachable with a desire to continuously improve
• •Comfortable working in a structured, process-driven environment

Mindset

• •You are proactive, not reactive
• •You focus on quality conversations, not just activity volume
• •You take ownership of results and follow-through