Sales Development Representative (SDR)

Sales Executive – DigiLawyer

Job Summary:

As a Sales Executive at DigiLawyer , you will be responsible for managing incoming leads, understanding customer requirements, driving conversions, and achieving sales targets. You will work closely with the sales team to ensure timely follow-ups, effective lead nurturing, and maximum conversion of qualified leads into customers.

Key Responsibilities

• •Contact new leads within 5–10 minutes of lead generation to maximize conversion opportunities.
• •Understand customer requirements and explain relevant DigiLawyer products/services clearly and effectively.
• •Conduct structured discovery conversations to assess customer needs, intent, budget, and purchase readiness.
• •Qualify leads and categorize them as Hot, Warm, or Cold based on their buying intent.
• •Maintain accurate lead information in the CRM , including customer requirements, vehicle number, stamp state, amount, interest level, and follow-up details.
• •Take ownership of the sales process from lead qualification to conversion .
• •Convert qualified leads into customers by effectively communicating product value and addressing customer queries.
• •Follow up consistently with interested, unresponsive, and deferred leads through calls and WhatsApp Business .
• •Schedule and conduct follow-up conversations with Warm leads to move them towards closure.
• •Handle customer objections professionally and provide appropriate solutions to facilitate conversions.
• •Share relevant information, pricing, and product/service details with customers as required.
• •Coordinate with the Sales Closers/Team Leads for high-value or highly qualified opportunities whenever required.
• •Maintain a healthy sales pipeline and ensure timely follow-up on all assigned leads.
• •Achieve daily and monthly sales, calling, follow-up, and conversion targets .
• •Maintain proper records of all customer interactions, follow-ups, and sales outcomes in the CRM.
• •Continuously work towards improving lead conversion, customer engagement, and revenue generation .

Qualifications & Skills

• •Strong verbal and written communication skills , particularly in Hindi.
• •Prior experience in sales, telecalling, inside sales, business development, or customer service is preferred.
• •Freshers with strong communication and a sales-oriented mindset are also welcome.
• •Comfortable with high-volume outbound and inbound calling .
• •Basic knowledge of CRM systems and WhatsApp Business .
• •Ability to understand customer needs and communicate solutions effectively.
• •Strong persuasion, negotiation, objection-handling, and closing skills .
• •Ability to work with targets and perform in a fast-paced, target-driven environment .
• •Persistent, proactive, customer-focused, and result-oriented.
• •Willingness to make 80–100+ calls per day and manage regular follow-ups.

Key Performance Indicators (KPIs)

• •Lead response time
• •Number of qualification calls
• •Follow-up completion rate
• •Lead-to-opportunity conversion
• •Lead-to-sale conversion
• •Monthly sales/revenue achievement
• •Customer engagement and follow-up effectiveness
• •CRM data accuracy and pipeline management