Sales Efficiency & Commercial Transformation Director

Sales Efficiency & Commercial Transformation Director

About the role

We are looking for an experienced leader who can bring together business analytics, performance management, sales planning and transformation initiatives into a coherent model supporting business growth.

In this role, you will be responsible for enhancing the commercial effectiveness of the Sales, Customer Service and Marketing Division. You will translate data and customer insights into practical actions that improve sales productivity, business predictability and customer value, streamline processes and accelerate the delivery of key priorities.

The role reports directly to the Vice President of the Management Board / Chief Commercial Officer (CCO).

Your key responsibilities

Creating and developing a consistent commercial performance management model.

Defining key performance indicators and developing management dashboards.

Analysing sales, marketing and operational data and translating insights into business recommendations and actions.

Improving sales productivity, strengthening sales pipeline discipline and enhancing forecasting quality.

Developing standards for customer segmentation, targeting, customer activation and key account planning.

Lead the implementation of AI tools and automation across sales and marketing to improve team productivity, customer engagement and commercial performance. Identify opportunities, redesign workflows and support team adoption, ensuring measurable business impact.

Mapping, designing and optimising end-to-end processes across Sales, Marketing and Customer Service.

Identifying barriers, inconsistencies, duplicated activities and opportunities for process simplification.

Leading initiatives related to automation, data quality, CRM, reporting and marketing automation.

Supporting offer development, cross-selling, bundling and collaboration across business areas.

Establishing effective ways of working, process ownership standards and decision-making frameworks within the commercial area.

Designing simpler, faster and measurable processes from the perspective of customers and internal users.

Coordinating cross-functional transformation projects and monitoring the business impact and adoption of implemented changes.

Preparing analyses, recommendations, presentations and decision-making materials for management and executive forums.

What we are looking for

A university degree, preferably in management, marketing, business, economics, analytics, technology or a related field.

At least 5 years of professional experience in one or more of the following areas: sales, marketing, customer service, commercial excellence, business operations, business analytics, process transformation or project management.

At least 3 years of experience in mapping, designing, optimising or implementing business processes.

Strong experience in working with data, KPIs, reporting and assessing the effectiveness of business activities.

Experience in leading cross-functional projects and implementing organisational, process or technology-related changes.

The ability to build alignment and influence stakeholders without relying on formal authority.

A structured, analytical and solution-oriented approach to problem-solving.

The ability to present conclusions, plans and recommendations clearly, including at management and executive level.

A proactive and independent approach, combined with accountability and a strong focus on delivering results.

The ability to operate effectively in a changing and ambiguous environment.

Very good command of spoken and written English — minimum B2 level; C1 preferred.

Additional assets

Experience in education, publishing, media, e-commerce, digital services or a B2B/B2C environment.

Knowledge of CRM solutions, Power BI, workflow and process-mapping tools, automation or marketing automation.

Familiarity with Lean, Six Sigma, Agile or Design Thinking methodologies.

Experience in facilitating workshops, gathering business requirements and designing cross-functional solutions.

What we offer

A genuine opportunity to shape how commercial performance is managed across the organisation.

The chance to lead strategic transformation initiatives with measurable business impact.

Close cooperation with the CCO and leaders of key business functions.

A role at the intersection of education, technology, sales and digital services.

The opportunity to collaborate with experts and international teams across Sanoma Group.

About Sanoma Learning

How do you prepare students for the world, engage their curiosity and inspire them to grow? That is the main question of teachers all around the world. At Sanoma Learning, it has always been our mission to help to find and develop best-in-class answers to this question. If you join us, it means that you embark on an exciting journey to help shape the future of learning for primary, secondary and vocational education. We believe that your journey is our success as a company.

Sanoma Learning is a leading K12 European learning company, operating in 12 countries. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential. By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. With over 3000 employees, we help shape the future of education for 25+ million of students.

So, are you ready to start your journey to help shape the future of learning and help teachers to support all students to reach their potential?

Sanoma Learning is an equal opportunity employer; we are committed to inclusion and diversity, ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics.