Sales Manager

Role Purpose

Grow profitable sales in assigned commercial accounts and territories by finding the right market opportunities, focusing team effort, and ensuring disciplined execution - from customer plan to forecast and results

Key Accountabilities

Find and prioritize opportunities: Use market, customer, and competitor insight to identify growth areas; segment accounts; and focus territory resources on the highest-value opportunities.

Turn plans into growth: Build account and territory plans that deliver revenue, share, retention, product penetration, and margin. Strengthen relationships from business decision-makers to farm level.

Coach performance in the field: Set clear priorities; coach through joint visits and account reviews; monitor planned versus completed sales calls, calls per day against agreed standards, and same-day CRM call completion with outcomes and next steps recorded. Develop the team’s selling capability and judgment to choose effective next steps and engage the right internal function or colleague to move customer needs forward.

Run the business with discipline: Own CRM quality, pipeline reviews, forecasts, territory plans, and performance follow-up. Apply pricing, contracting, credit, and approval controls, surface risks early.

Align the right partners: Work with Marketing & Technical and other teams to meet customer needs and accelerate adoption. Coordinate strategic opportunities and account handovers with Strategic Account Development.

Decision Rights and Role Boundaries

Own results for assigned commercial accounts and territories within delegated authority. Identify and qualify strategic opportunities; coordinate early-stage strategic-account development with Strategic Account Development. Technical specialists retain technical ownership.

Success Measures / KPIs

Growth: Sales versus target; revenue growth, market share, and priority-product performance.

Account value: Retention, penetration, cross-sell, and margin in assigned accounts.

Opportunity delivery: Qualified pipeline, conversion rate, and forecast accuracy.

Territory execution: Priority-account coverage; planned versus completed sales calls; calls per day against agreed standards; completion of territory/account-plan actions.

Business discipline: Same-day CRM call completion and recording of outcomes/next steps; CRM and forecast timeliness/accuracy; pricing and approval compliance.

Team performance: Field productivity, coaching effectiveness, capability growth, and performance improvement

Core Competencies

Commercial leadership: Turns business goals into clear field priori ties and delivers accountable results.

Market and account strategy: Spots growth opportunities and connects enterprise relationships to farm-level adoption.

Coaching and talent development: Uses field observation and data to build capability, accountability, and sound judgment in selecting next steps and engaging the appropriate internal partners.

Customer centricity: Builds trust across stakeholders and aligns solutions to customer needs and economics.

Execution and business discipline: Prioritizes resources, maintains a reliable operating rhythm, and closes gaps early.

Cross-functional influence: Aligns Sales, Strategic Account Development, and Marketing & Technical around customer and account plans.

Education:

Bachelor’s degree in veterinary science, Animal Science, Business, or a related field

5+ years of commercial experience in swine animal health; 2–3 years leading people, territories, or key accounts preferred.

Skills and Experience:

Track record in market opportunity development, account growth, sales delivery, and field coaching.

Strong territory planning, CRM, forecasting, negotiation, pricing, and financial skills.

Fluent Thai and professional English; able to travel extensively within Thai land; occasional travel to CLM markets may be required; valid driving license

Full time

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