Sales Manager, Net New

At Aceve, we back the builders of society. Founded in the Nordics and growing across Europe, we build digital tools for the people who construct and maintain our physical world - giving electricians, plumbers, and contractors back their time, clarity, and confidence. With over 900 employees across 8 countries, leading brands in 7 customer markets, and more than €100M in revenue, we're on an ambitious growth journey, and we're just getting started. We're an AI-first company, and we work with grit, openness, and a good dose of joy.

As our Sales Manager Net New, you lead the team that wins new customers onto Aceve's core platforms. You run a proper discovery-to-close sales process, that means understanding the customer's business, positioning the right solution, and closing with confidence. You will build a team that gets sharper and more consistent every quarter. You don't chase shortcuts, you chase the right accounts, sound qualification, and a pipeline that converts predictably. You do this in close partnership with the SDR Manager and the Solution Expert Lead. Together, you make sure the full sales motion — from first touch to a technically sound close — runs as one connected engine.

About the role

You lead the Net New team responsible for winning new logos across Aceve's core platforms, keeping everyone focused on the right accounts, disciplined qualification, and a forecasting process people can trust. That means running a sales process that covers the full arc from discovery through proposal to close, with high operational autonomy to make the coaching, prioritisation, and process calls that keep Net New moving day to day. Beyond leading your Account Executives, you work closely with the SDR Manager, who feeds your team's pipeline, and the Solution Expert Lead, who brings the right technical and solution support into every deal, so the whole new-business motion moves as one connected effort rather than three separate tracks. What you build here has a direct line to New Business ARR growth, win rate, and pipeline health, since you're measured on New Business ARR growth as well as the engagement and performance of your team. In that sense, you're not just running a team — you're building a scalable, repeatable new-business engine for Aceve.

What will you do

You'll own execution across five areas — people, strategy, revenue, operations, and cross-functional partnership — to keep the Net New engine running with consistency and pace.

Leadership & people management

Lead, coach, and motivate a Net New sales team focused on consultative selling and consistent conversion

Build a culture centred on discipline, curiosity, and consistent execution

Run frequent, hands-on coaching on discovery, qualification, solutioning, and closing

Recruit, onboard, and develop new representatives as the team scales

Stay closely aligned with the SDR Manager on lead quality, handover, and pipeline flow

Sales strategy & commercial execution

Translate the Net New go-to-market strategy into a sales motion the team can run consistently

Keep the team aligned on ICP, positioning, and the Net New value proposition

Drive excellence in discovery, solution positioning, and closing technique

Work with the Solution Expert Lead to bring the right technical and solution support into deals at the right moment

Lead regular pipeline and forecast reviews focused on deal progression, not just activity

Revenue growth & forecasting

Own forecasting accuracy and pipeline management for Net New

Keep the team pacing consistently towards New Business ARR (New Logo) targets

Track stage-by-stage conversion and act on what's slowing deals down

Spot patterns in objections, competitive pressure, and deal blockers, and fix them at the source

Operational excellence

Enforce strong CRM discipline, accurate forecasting, and clear documentation

Drive adoption of the tools and workflows that make the sales process easier to run well

Keep messaging, materials, and playbooks consistent and current across the team

Optimise lead handover, qualification criteria, and pipeline hygiene

Push continuous improvement through coaching, data, and sharing what works

Cross-functional collaboration

Partner closely with the SDR Manager on lead volume, quality, handover, and outreach coordination

Work with the Solution Expert Lead to bring the right expertise into deals at the right stage

Work with Marketing on positioning, campaigns, and messaging for the Net New segment

Collaborate with Customer Success on a smooth, predictable handover to onboarding

We believe you have

3–6+ years of SaaS sales experience, with a track record of winning new business through a consultative, discovery-led sales process

Experience leading or mentoring a sales team

A proven track record driving new business growth against a target

Strong understanding of a full sales cycle — from discovery and qualification through solutioning to close — with solid CRM discipline

The ability to read pipeline and funnel metrics and turn them into action

Comfort working closely with SDR and solution/pre-sales functions as part of one connected sales motion

Experience with modern sales and CRM tools

A structured, motivating leadership style with real operational discipline

A data-driven mindset focused on pipeline health and conversion

Excellent communication skills and the ability to coach sellers effectively

A strong sense of ownership and comfort adjusting quickly as the team and market evolve

Relevant post-secondary education or equivalent hands-on experience

Not ticking every box? No worries! We value potential and drive, so apply anyway or connect with us- you might be just what we're looking for in our growing organisation! Join Aceve and take your expertise to the next level, together we are redefining what’s possible in craft and construction solutions!

Aceve is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our selection process is conducted continuously and without discrimination, ensuring an equal opportunity for all candidates.