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Bf

Sales Manager - On-Premise

Philippines, Pasig City

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hirly's read of this role

Role family
Sales
Seniority
Lead / management
Country
PH
Work mode
On-site / unstated
First seen by hirly
27 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

Meaningful Work From Day

One This role heads up the On-Premise Channel in B-F Philippines. It reports to the Country Manager and is part of the leadership team in B-F Philippines. The role is vital to develop strategies to build leadership market share in the On-Premise channels, building B-F portfolio of products for the next level of growth. Strong business acumen and a very good understanding of the On-Premise environment in the Philippines is necessary to succeed in this role. The role requires good interpersonal skills to manage people and also external customers. It is expected to be hands-on in the role, and able to formulate and develop the expansion plans for the channel, to grow and drive an unified goal to achieve results.

What You Can Expect

Map out the full potential of the on-premise channels, formula and develop the strategies to gain and capture market leadership.

Advocacy and build strong relationships with top customers and gain top-of-mind loyalty with B-F brands.

Develop and build B-F portfolio of products with the on-premise channels.

Design the route-to-market strategy for On-Premise channel.

Identify and develop untapped opportunities.

Work closely with the Marketing and Advocacy team to build on-premise programs to achieve goals.

Foster strong understanding of the industry and competitive landscape.

Foster a fact-based, data-driven culture to planning and decision making.

Develop and implement B-F Commercial Way for Emerging Asia to measure and track the performance of the commercial activities, programs and plans.

Good people management skills.

Keep abreast of market conditions, competitive activities and consumer habits/trends.

What You Bring to the Table

Tertiary education, qualified in a business-related field

More than 4 years experience in On-Premise sales with a proven track record

Expert in on-premise environment and superb skills in customer/client management experience

Trade Marketing management experience is an added advantage

Experience working in an international environment

Proven sales achievements

Proven people management skills

Proven ability achieving objectives and results in a matrix organizational structure

Good computer skills with MS Office and the ability to quickly build proficiency in Google G Suite

What Makes You Unique

Experience in Retail and On-premise channels

Experience in wine, spirits, luxury and/or FMCG industries

Great interpersonal skills interacting with customers/clients

Good business acumen

Strong negotiation skills

Good people management skills

High Integrity, adaptability, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee Management Level:

Leader Global Job Level:

L2 Number of Openings Available:

1

Original posting on Bf's site ↗

Listed on hirly, a job board. hirly is not the employer: Bf is hiring for this role.

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