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Jade Global

Salesforce Alliances Lead

Pune, Maharashtra · Hyderabad, Telangana

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hirly's read of this role

Seniority
Lead / management
Country
IN
Work mode
On-site / unstated
First seen by hirly
27 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Salesforce Alliances Lead1

Pipeline & Demand Generation

  • Partner-Driven Pipeline
  • Design and execute joint demand generation programs with Salesforce and ISV partners, driving inbound and outbound pipeline aligned to business targets.
  • Field & ABM Alignment
  • Collaborate with Salesforce AEs, Partner Managers, and US regional teams to co-create ABM campaigns, events, and account-focused programs.
  • Net New & Expansion Support
  • Partner with Sales and Delivery to drive new logo acquisition and growth within existing accounts.

Alliance & Ecosystem Marketing

  • Ecosystem Positioning
  • Build Jade’s brand within the Salesforce ecosystem through AppExchange presence, co-branded content, and thought leadership.
  • Events & Programs
  • Lead Salesforce-aligned events (e.g., Dreamforce, webinars, roundtables) with clear pipeline and ROI ownership.
  • ISV GTM Programs
  • Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.

Strategic Execution

  • Channel Orchestration
  • Align Salesforce field teams, ISVs, and internal stakeholders with clear campaign ownership, lead flow, and attribution.
  • Whitespace & Regional Focus
  • Identify opportunities across industries, geographies, and Salesforce clouds; execute targeted campaigns in priority US regions.
  • Scalable Playbooks
  • Codify and replicate successful partner campaigns and co-sell motions.

Revenue Influence

  • Pipeline Accountability
  • Own partner-influenced pipeline and marketing contribution to revenue, maintaining strong coverage through continuous campaigns.
  • Joint Planning
  • Execute aligned marketing plans with Salesforce stakeholders, including target accounts and pipeline goals.
  • Pipeline Acceleration
  • Leverage partners, events, and campaigns to address pipeline gaps and maintain momentum.

Key Performance Indicators

Partner-influenced pipeline (Salesforce + ISV ecosystem)

Marketing-sourced and influenced revenue

Campaign conversion (MQL → SQL → Pipeline)

Inbound and outbound partner-driven pipeline

Event ROI (including Dreamforce and field programs)

Ecosystem visibility (AppExchange, co-marketing)

Whitespace pipeline growth

Experience & Qualifications

Experience

10–15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization

5+ years managing Salesforce alliances for North America

Proven track record of driving partner-influenced pipeline and co-sell success

Experience with Salesforce field engagement, ISV partnerships, and joint GTM campaigns

Exposure to Salesforce ecosystem programs and events (e.g., Dreamforce)

Experience working in offshore/onshore models supporting US stakeholders

Qualifications

Bachelor’s degree required; MBA preferred

Strong understanding of the Salesforce ecosystem and partner programs

Knowledge of marketing metrics and pipeline attribution

Ability to operate at both strategic and execution levels

Strong stakeholder management and cross-geo communication skills

Data-driven mindset with experience in CRM and marketing tools

Original posting on Jade Global's site ↗

Listed on hirly, a job board. hirly is not the employer: Jade Global is hiring for this role.

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