SDR/BDR

Job Description

We’re looking for a driven Sales Development Representative (SDR) to own the top of the funnel across key target accounts. You will drive outbound outreach, leverage event-generated leads, support our account-based marketing (ABM) initiatives, and book qualified meetings for our Growth team. Success in this role means consistently growing the pipeline with net new opportunities and helping GetWhy scale revenue predictably.

Who are we?

GetWhy is the enterprise qualitative insights capability partner for companies that want to truly understand people, not just measure them. Powered by embedded AI and rooted in human empathy, we help global organizations bring customers closer to every decision they make.

By combining deep human understanding with scalable, mechanized AI, we enable insights leaders to embed empathy directly into their companies’ workflows, strategies, and go-to-market decisions. This is not AI for research’s sake. It’s AI for human insight, designed to operate at enterprise scale.

For more than a decade, we’ve worked to bridge the gap between companies and consumers, ensuring real human experiences inform innovation, brand, and growth. Our short-term goal is do this by owning the premium, strategic space of embedded AI for human insight partnering with global enterprises across consumer-led categories to build understanding as a durable capability, not a one-off project.

GetWhy is a fast-growing, global scale-up headquartered in Nordhavn, trusted by leading brands including

eBay, Pandora, Coca-Cola, IKEA and Arla . To fuel our growth, we raised a $34.5m Series A from PeakSpan Capital in 2024, followed by an additional $15m in 2025, the largest non–life science round in Denmark, alongside $8.45m from CIBC Innovation Banking. At our core, we believe the future belongs to companies that don’t just have more data, but more understanding. That’s what we help them gain.

What does the work consist of?

Pipeline & Prospecting

Proactively build a strong pipeline of new business opportunities through events, ABM, and outbound prospecting.

Engage prospects with personalized, high-impact outreach tailored to their needs and business context.

Meeting Generation

Execute effective outreach campaigns designed to spark interest and secure qualified meetings.

Convert event leads, ABM contacts, and inbound interest into booked meetings for Growth Team.

Work cross-functionally with marketing to follow up on campaign and event leads, ensuring momentum is maintained.

CRM & Process

Maintain rigorous CRM hygiene with accurate contact data, activity tracking, and opportunity status.

Report on activity and pipeline progress through weekly and monthly dashboards.

Provide feedback to Sales and Marketing leadership on messaging, targeting, and outreach effectiveness.

Collaboration

Align closely with Sales, Marketing, and RevOps teams to ensure seamless handoffs and shared understanding of target accounts.

Partner with marketing on messaging, events follow-ups, and ABM plays that enhance pipeline quality.

What qualifications will make you succeed in this role?

We are looking for a person who is motivated to be part of a growth journey with an ambitious, highly skilled and enthusiastic team.

What we expect:

A hunter by nature - you enjoy sourcing new business rather than waiting for it.

2–4 years of experience in BDR, SDR, outbound sales, or lead generation roles (B2B SaaS, consultancy or tech preferred).

Excellent communicator with a knack for thoughtful, consultative outreach.

Tenacious, resilient, and structured - capable of managing high-volume activity with discipline.

Comfortable engaging at multiple levels within target accounts (from key users to executives).

Data-driven and comfortable with CRM systems and sales engagement tools.

What we offer

A vibrant and international work environment with +65 colleagues across 15+ nationalities.

A scale-up company with the ambition and potential to become a global leader

An AI Qual product that is innovative and disrupting in the field of insights

The chance to work with some of the biggest consumer brands in the world

A newly renovated office in Nordhavn, that recently won Building of the year award, with a stunning waterfront view, relaxation areas, free daily energizers, vitamin shots, snacks, drinks, access to shared Fitness and spinning and a healthy and flexible lunch.

A full-time position with a starting date as soon as you can.

...and of course, a great team spirit!

How do I apply?

The only thing you have to do is click on the Easy Apply button and upload your resumé or LinkedIn profile. If we see a potential match, we will invite you in for a talk in our office to get to know you even better and to tell you more about our company, culture and the role.

So, what are you waiting for? Hit the apply button and let us take the first step in our journey together.