Senior Account Executive, Digital

Description

Our Working Locations :

This is a full-time position working from one of the states in which we operate, including California, Maryland, Massachusetts, Minnesota, North Carolina, New Jersey, New York, Pennsylvania, South Carolina, Virginia, Washington DC, and Washington state.

POSITION SUMMARY:

The Online Senior Account Executive is responsible for all senior-level strategic leadership for digital and SMS marketing fundraising programs with our nonprofit and political organization clients. The Senior Account Executive will act as the lead relationship manager for a portfolio of several clients, working within a team to deliver direct marketing fundraising programs.

DUTIES & RESPONSIBILITIES:

• •Lead day-to-day management and implementation of client digital and SMS direct marketing fundraising programs
• •Create and review strategies and annual plans with clients
• •Develop online fundraising/advocacy/promotion plans with specific benchmarks and deliverables, including email newsletters and solicitations, fundraising appeals, social media, advocacy and advertising campaigns, website promotion and more
• •Develop and nurture relationships with client, including frequent communication of progress via phone, email, written progress reports and on-site meetings
• •Coordinate creative services, including writing/editing online fundraising copy, promotional copy and email newsletters and solicitations, and supervising production of design work
• •Develop up-sell/cross-sell strategies
• •Understand and present internal and industry benchmarking reports to clients
• •Work with staff to manage various aspects of client work
• •Demonstrate working knowledge of each area of agency’s resources
• •Develop agency’s public presence by attending events, publishing white papers, speaking at workshops and getting to know leadership vendors and industry organizations.
• •Keep up to date on online fundraising and advocacy technology, nonprofit development, and commercial technology and techniques that can be applied to nonprofit development
• •Participate in new business proposals and presentations
• •Use and manage team within workflow tool to manage projects and communicate with the team

PHYSICAL DEMANDS:

While performing the duties of this job, the employee regularly operates a computer and other office equipment and remains in a stationary position, often sitting (or standing if at a standing desk) for prolonged periods; communication is via email, chat, phone, video, and/or in-person with others inside and outside the agency in order to exchange information; repetitive motions may include the wrists, hands, and/or fingers in order to operate computer equipment, copy machines, and printers.

Requirements

ESSENTIAL QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION, EXPERIENCE & KNOWLEDGE:

• •A minimum of 7 years’ experience in one of the following areas of work: Advocacy, fundraising, digital project management, online marketing, direct response
• •Experience developing SMS fundraising strategy
• •Demonstrated experience in managing a multi-faceted fundraising, advocacy, social media, or direct response program
• •Experience with nonprofit fundraising and/or advocacy
• •Technology-oriented, with the ability and desire to understand how online fundraising, marketing, and advocacy technology works
• •Experience with Luminate, Every Action, Classy, Salsa, Salesforce Marketing Cloud, Engaging Networks or similar
• •Basic HTML and other web tools experience
• •Knowledge of Microsoft products (Word, Excel, PowerPoint)

SKILLS & ABILITIES:

• •Communication. Facilitates effective and lively discussion, presenting compelling arguments to large and cross-functional teams
• •Writing/Editing Skills. Translates a wide variety of information into developed, clear, and structured messaging (e.g., strategies, memos, proposals, instructions, external-facing documents, etc.)
• •Attention to Detail. Creates, refines, and enforces high level of standards, promoting team adherence and ensuring consistency
• •Leadership & Accountability. Demonstrated management and supervisorial skills, fostering accountability, aligning goals, setting expectations, and encouraging top performance of individuals and/or small teams
• •Collaboration. Leads high-performing teams by setting clear expectations, inspiring others, motivating towards shared outcomes, and ensuring alignment of vision and successful results
• •Relationship Building. Navigates complex dynamics to cultivate strong internal and external partnerships, deepening engagement with key stakeholders to advance shared goals
• •Adaptability & Change Leadership. Comfortably experiments with new approaches to improve results and identify better outcomes
• •Agency Products & Services. Proactively identifies opportunities, improvements, and/or innovations and leads the cross-selling/up-selling to relevant stakeholders
• •Agency Mission, Vision, & Values. Understands and communicates the agency's vision and direction, clearly articulating organizational goals and values, and ensuring work aligns with the broader mission
• •Agency Work Environment. Successfully functions in a high-paced environment, across multiple work priorities, projects, clients, and client issue areas
• •Client-Success Focused. Offers sound counsel, and guides team to implement principles, procedures, and best practices in the industry
• •Project Management & Effective Work Product. Develops innovative strategies that align with set forth goals and ideas
• •Critical Thinking & Strategic Decision-Making. Proactively seeks opportunities to solve problems, improve, and otherwise and make decisions that affect team workflows and success

PERSONAL CHARACTERISTICS:

• •Interest in working as a member of a larger team and across multiple projects, clients, and social issues
• •Comfort building long-term relationships with both internal and external stakeholders
• •An inclination to work among colleagues dedicated to approaching work with a lens of social justice, anti-racism, and anti-oppression
• •Interest in progressive issues, including environmental protection and conservation, international aid and development, social justice, anti-racism and anti-oppression, women’s rights, LGBTQIA+ issues, electoral politics, etc.
• •Willingness to travel

TOTAL REWARDS AT MWD:

MWD is an employee-owned Benefit corporation. We seek to champion a rewarding work environment where all employee-owners can thrive, in part, through the equitable distribution of compensation and benefits, including:

• •Candidates hired into this role typically start between $85,000–$95,000, depending on experience, skills, and internal pay equity guidelines, with the full range extending beyond this band allowing for annual and long-term growth within the role. In addition to base salary, total compensation includes fully paid core benefits, profit sharing, automatic retirement contributions, and employee ownership, each explained in greater detail below. We also walk candidates through total rewards during the interview process.
• •Participation in our Employee Stock Ownership Program (ESOP), which allows every employee-owner to share in the growth and prosperity of the company
• •Employer-sponsored and paid core benefits: Health (multiple carrier options), Dental, Life Insurance, Short and Long-Term Disability, Employee Assistance Program (EAP), employer-matching FSA dollars
• •35% employer share of cost for dependent health insurance
• •Additional optional benefits with employee share of cost: Vision, Medical & Dependent Care FSA, Commuter benefits, Pet Care Plan
• •401(k) with automatic employer-sponsored contributions equal to 3% (“automa