Senior Account Executive, Public Relations (Financial & Professional Services)

Senior Account Executives at Highwire are strategic communicators, client champions, and team leaders. On our Professional Services team, they work with trusted brands and disruptors across financial services, insurance technology, consulting, and other advisory-driven industries. They help these clients navigate complex markets, build executive visibility, and lead conversations that influence industries.

They are confident communicators, skilled writers, and savvy media strategists who take ownership of tactical execution while supporting broader client strategy.

Key Responsibilities

Client Service & Program Management

Lead the tactical delivery of client programs including media relations, executive thought leadership, awards, speaking, and content.

Own day-to-day client communications and lead weekly PR calls.

Manage projects from start to finish—ensuring quality, deadlines, and strategic alignment.

Develop quarterly PR plans and campaign calendars, including trend-based storytelling and leadership themes.

Monitor industry, competitor, and regulatory news for proactive commentary opportunities.

Help lead media training sessions, including message development and all follow-up deliverables.

Assist in planning and allocating budgets and internal team resources.

Media & Influencer Relations

Lead media efforts with strong relationships across at least 10 key business, finance, or industry-specific publications.

Proactively craft and deliver high-quality pitches that drive media coverage aligned with client goals.

Identify and share emerging media trends, journalist movements, and new story opportunities within the financial and professional services space.

Develop and execute influencer and amplification strategies, particularly across LinkedIn, business podcasts, and niche financial media.

Utilize social media channels to elevate client visibility and support earned efforts.

Track media performance and demonstrate ROI using insights and reporting tools.

Mentor junior team members to strengthen media relationships and pitching skills.

Writing & Content Development

Write and edit content with a sharp eye for financial, legal, or professional services nuance, including:

Press releases, pitches, and executive commentary

Contributed articles, blogs, speaking abstracts, and awards

Messaging documents, backgrounders, Q&As, and media briefing books

Translate complex ideas (e.g., regulations, economic trends, tech disruption) into compelling, accessible narratives.

Maintain consistent tone, quality, and brand alignment across all content.

Insights, Analytics & Integration

Lead client reporting, using analytics tools to track media results and provide strategic insights.

Apply data to evolve storytelling, improve pitching strategies, and optimize campaign outcomes.

Collaborate across internal teams—content, design, social, and strategy—to ensure fully integrated service delivery.

Support AI adoption across the team by identifying tools that enhance research, precision, or efficiency.

Mentorship & Collaboration

Coach junior staff, helping them grow in media relations, writing, and industry expertise.

Contribute to a team culture built on collaboration, communication, and mutual respect.

Lead by example—managing up and down with transparency, professionalism, and drive.

Agency Engagement & Operations

Support new business efforts by contributing research and participating in pitches.

Share your expertise through blog posts, internal training, or client case studies.

Actively participate in industry events and networking opportunities.

Embrace and model Highwire’s flexible work culture.

Recommend improvements to workflows or team practices to drive success.

Professional Growth & Self-Development

Set and track quarterly performance goals with your manager.

Proactively prioritize tasks and take full ownership of timelines and deliverables.

Drive initiatives forward independently and with accountability.

Seek feedback regularly and turn it into action.

Consistently meet deadlines—or communicate early when adjustments are needed.

Stay up to date on financial services, insurtech, and business news to bring ideas and context to your work.

Success Factors

3–5 years of PR/communications experience in an agency setting (required)

Experience in financial services, insurance technology, or other professional services industries (required)

Strong media relationships across business, financial, and trade outlets (e.g., CNBC, Bloomberg, WSJ, Business Insider, Insurance Journal, etc.)

Ability to distill complex business topics into engaging stories for diverse media audiences

Excellent writing and editing skills across formats

Confidence managing client relationships and internal teams

Familiarity with analytics tools and reporting best practices

A collaborative, solutions-oriented, and growth-minded approach

The salary range for this position is $63,000 to $90,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Team Empowerment

Growth Mindset

Inclusion Always

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

Competitive salary with merit-based opportunities for growth

Flexible hybrid work model tailored to your schedule and lifestyle

Generous vacation policy, including extended summer and winter breaks

Early log-off on Fridays through our Empower Hours program

401(k) plan with employer matching

Comprehensive medical, dental, and vision coverage, plus FSA options

Paid parental leave benefits

Commuter benefits

Annual Growth Mindset stipend for books, events, or learning experiences

Monthly technology reimbursement

Wellness benefit program for mental and physical health

501c3 donation matching program

Mentorship and ongoing professional develo