Senior Account Manager - DPMM

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role Overview

The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating client priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.

Key Responsibilities

Partner GTM Strategy & Planning

Translate client solution plays and priorities into clear, executable partner GTM plans

Define target audiences, value proposition, messaging and channel strategy

Simplify complex partner strategies into focused, outcome-oriented plans

Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

Campaign Activation & Execution

Guide partners to launch and execute campaigns quickly using available assets and programs

Support end-to-end campaign activation (planning → execution → optimization)

Ensure alignment to client incentives, programs and Campaign-in-a-Box frameworks

Drive repeatable execution models across the partner portfolio

Pipeline & Performance Accountability

Drive partner activity toward pipeline generation and opportunity creation

Track performance across funnel metrics (leads, referrals, pipeline)

Use dashboards and data insights to recommend next best actions

Ensure campaign impact is measurable and tied to business outcomes

Partner Relationship & Influence

Act as a trusted advisor to partner marketing and leadership teams

Build strong, ongoing relationships with a portfolio of partners (15-20)

Influence partner priorities without authority, guiding focus toward highest-impact activities

Lead partner meetings and workshops with confidence and clarity

Data-Driven Decision Making

Use performance data to prioritize partners, campaigns and investments

Identify risks, gaps and opportunities early and drive course correction

Translate insights into clear, actionable recommendations

Ensure consistent use of tracking tools, reporting frameworks and governance processes

Scalable Delivery & Operational Excellence

Manage a portfolio of partners using structured frameworks, templates and playbooks

Deliver consistent output quality through repeatable processes

Contribute to a globally standardized operating model with local adaptability

Maintain strong execution cadence across planning, delivery and reporting cycles

Success Profile (Critical Capabilities)

Strategic & Commercial Thinker

Connects partner strengths to market demand and customer needs

Focuses on pipeline, revenue impact, and business outcomes

Prioritizes what will drive impact this quarter

Structured GTM Planner

Translates strategy into clear, phased GTM plans

Defines KPIs, audiences and channel mix

Brings structure without over-complicating

Digital Marketing Fluent

Strong understanding of demand generation across channels

Understands funnel mechanics (awareness → conversion → pipeline)

Provides practical, execution-ready recommendations

Partnership Builder & Influencer

Builds trust quickly with partners and stakeholders

Influences without authority with confidence and clarity

Facilitates alignment across partner, client field and internal teams

Highly Organized & Scalable Operator

Manages multiple partners without loss of quality or cadence

Uses frameworks, checklists and dashboards to scale impact

Comfortable operating in structured, high-volume environments

Data-Driven & Insight-Led

Interprets metrics and translates them into actions

Uses data to prioritize and optimize efforts

Focuses on outcomes, not activity

Adaptable & Fast Learner

Thrives in ambiguity and evolving partner contexts

Quickly absorbs new technologies, offers and GTM motions

Continuously improves approach based on feedback and results

Experience & Qualifications

8–10+ years in B2B, digital, or partner marketing (preferably in tech/client ecosystem)

Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)

Experience building and executing GTM or demand generation strategies

Strong understanding of marketing funnel, campaign execution and performance metrics

Demonstrated stakeholder management across cross-functional teams

Experience working with data, dashboards or marketing performance reporting tools

What Success Looks Like

Partners execute focused, high-impact GTM plans aligned to client priorities

Consistent pipeline growth and measurable ROI across partner portfolio

High partner satisfaction and engagement

Clear, structured execution across planning, campaign delivery and reporting

Strong alignment across client stakeholders and partner ecosystem

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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