Senior Advertising Manager - Paid Media

What We Do

C.A. Fortune is a national consumer-centric integrated commerce agency built to help brands win at retail. We deliver sales strategy, in-store execution, full-service marketing, and digital commerce through a single, fully integrated partner. Our capabilities span the full shelf: from getting brands on it, to getting them off it.

We’re passionate, energetic, and deeply motivated by one thing: helping brands win over customers and consumers. We bring together sales experts, marketers, e-commerce specialists, data analysts, and creatives. Different backgrounds, one mission.

Who We Are

C.A. Fortune is built on the belief that great people build great brands. We're a national consumer-centric integrated commerce agency. We show up every day to help brands of all sizes grow, compete, and lead. From emerging challengers to established market leaders, we bring the sales horsepower, marketing firepower, and integrated thinking to move the needle at retail.

The best brands are built by the best people. Come build with us.

Overview of the Role

The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks. Reporting to the Senior Director of Paid Media, this role combines deep platform expertise , analytical rigor, and AI-enabled insight generation to deliver measurable commerce outcomes for CPG clients.

The ideal candidate has 3 + years of hands-on experience managing larger-scale retail paid media and digital advertising accounts. They bring deep platform expertise (Amazon including DSP, Walmart Connect, Kroger/Instacart, and emerging channels), strong analytical skills, and the ability to translate complex data into clear, actionable client recommendations.

This person acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies.

Location: Fully remote

Salary: $81,000 - $85,000, based on experience, qualifications, and skills.

What You’ll do at C.A. Fortune

Client Leadership – Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars.

Client Relationship Management – Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations.

Performance Reporting – Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability.

Market Research – Conduct keyword research, competitor analysis, market research, and platform innovation scouting

Thought Leadership – Stay current on retail media trends, platform updates, and measurement methodologies. Proactively bring new ideas and testing opportunities to the team and clients.

What You Should Bring to the Table

Bachelor’s degree and 3 + years of experience managing larger-scale digital advertising or retail media accounts (CPG or e-commerce experience strongly preferred).

Demonstrated hands-on expertise with Amazon (including DSP) , Walmart Connect , Instacart, Kroger , or comparable retail media networks.

Proven ability to synthesize large, complex datasets into concise, digestible insights and strategic recommendations tailored for client stakeholders and internal teams.

Strong strategic thinker with excellent analytical skills and attention to detail — able to connect small optimizations to big business results.

Exceptional written and verbal communication skills with the ability to influence and align cross-functional partners and clients.

Thrives in a fast-paced, entrepreneurial, high-growth environment and can effectively manage multiple priorities and larger accounts.

You Will Stand Out if You Have

Experience in CPG or food & beverage categories.

Amazon Ads Certification and/or other retail media network certifications.

Perks

PTO and sick days

11 paid company holidays per year

1 floating holiday

2 paid volunteer days per year

3 months fully paid parental leave (regardless of gender)

Medical, dental, and vision

Paid company life insurance

401k with company match

Bonus eligible

Summer hours (half day Fridays from Memorial Day thru Labor Day)

Come As You Are

C.A. Fortune is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.