Senior Associate, Activation Linear Planning, Italy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

The Senior Associate, Activation Linear Planning independently manages the planning, implementation, and optimization of standard offline media campaigns across TV, Print, and Radio. The role ensures accurate delivery, budget control, and reporting, translating campaign data into tactical recommendations and supporting junior team members.

Skills and Experience

Independently develop and implement offline media plans across TV, Print, and Radio, based on agreed objectives and budgets.

Manage standard planning activities end-to-end, including campaign setup, monitoring, optimization, and reporting.

Conduct competitive analyses and translate data into clear insights and tactical recommendations.

Monitor campaign delivery and budget allocation, identifying discrepancies and proposing corrective actions.

Use media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.

Coordinate with internal teams, creative agencies, and media owners to support accurate and timely campaign execution.

Share best practices and provide operational guidance to Associates, escalating complex or non-standard issues to the Manager.

3+ years of experience in media planning, preferably within a media agency, with solid knowledge of TV planning and familiarity with Print and Radio.

Strong analytical, organizational, and communication skills, with proficiency in Microsoft Office and good command of English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

Corporate Benefits & Discounts Platform

Employee Wellbeing & Support Programs

Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account

Dedicated e-learning platform for all employees (at least 2000+ courses)

Ticket Restaurant for every working day

Non-Occupational Accident Insurance

Company-paid Life Insurance

Tax Assistance Services Support (tax return)

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CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

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€25.000 — €42.000 EUR

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