Senior Associate, Digital Communications

Senior Associate, Digital Communications

Location: Hong Kong

Overview of the Firm

FGS Global helps the world's most influential leaders move minds and markets. Working where business, government, and public opinion intersect, we advise CEOs, boards, and leadership teams at the most consequential moments.

We work as one team across geographies and disciplines - bringing together specialists with backgrounds in communications, finance, law, government, journalism, data science, and digital. Whatever the moment demands, we combine multidimensional perspectives to help leaders anticipate what's next, engage the stakeholders who matter, and drive meaningful outcomes.

Across 31 global offices, we draw on the full depth of the firm so clients can operate with clarity, act with confidence, and lead with trust. This collaborative approach has established FGS as a market leader: we are consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners, and were ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025).

The Role

This is a hands-on digital communications role based in Hong Kong, sitting within FGS Global's Asia practice. The Senior Associate will work directly with the regional Digital Director to execute and manage digital mandates across a diverse portfolio of clients spanning financial services, consumer, and technology sectors.

The role requires someone who is digitally native, commercially aware, and comfortable operating across multiple platforms. Fluency in English and Chinese (Cantonese and/or Mandarin) is essential, as is practical experience with Chinese-language digital platforms including WeChat and Xiaohongshu.

Key Responsibilities

Account Management

Support the Digital Director in managing day-to-day client relationships and communications

Coordinate with internal teams across strategy, financial communications, and public affairs to deliver integrated mandates

Contribute to new business pitches and proposals as required

Digital Campaign Execution

Lead day-to-day execution of social media, paid media, and content campaigns across client accounts

Manage and optimise campaigns across LinkedIn, Meta, Google, WeChat, and other relevant platforms

Support creative production workflows including scripting, briefing, and production coordination

Execute social media monitoring and rapid response support for crisis communications mandates

Collaborate closely with designers to ensure visuals align with digital strategy

Reporting and Analytics

Conduct social media audits, campaign reporting, and competitive analysis

Prepare performance reviews with clear, actionable insights for clients and internal teams

Monitor platform trends and algorithm changes relevant to client accounts

Familiarity with social listening platforms

Qualifications and Skills

Experience

3 or more years of experience in digital marketing, communications, or a related field

Agency or professional services experience preferred

Demonstrated experience managing multi-platform digital campaigns from strategy through to execution

Technical Skills

Proficiency across LinkedIn, Meta, Google Ads, WeChat, and Xiaohongshu

Experience with social media management and scheduling tools (e.g. Hootsuite, Sprout Social, or equivalent)

Competency in campaign reporting and analytics platforms

Familiarity with video production workflows and basic design tools (e.g. Canva, Adobe Suite) an advantage

Language

Full professional proficiency in written and spoken English and Chinese (Cantonese and/or Mandarin)

Practical experience creating and managing Chinese-language digital content

Skills & Qualities

Self-starter who can manage multiple mandates with minimal oversight

Strong attention to detail and ability to work to tight deadlines

Collaborative team player comfortable in a fast-paced, client-facing environment

Sound editorial judgment and a strong sense of brand voice across different clients and platforms