Senior Associate/ Manager - Performance Marketing

About ISDM

The Indian School of Development Management (ISDM) is a pioneering management school dedicated to strengthening leadership and management in social development work, producing the future CEOs and founders of impactful social purpose organisations. Since 2016, ISDM has worked across three strategic pillars: preparing talent, influencing practice, and building knowledge for Development Management.

With the rapid growth of India's economy and the rapid growth of development capital in the country, there is a huge opportunity to make a difference to over a billion people over the next couple of decades. However, this burgeoning development capital will need high-quality leadership and management talent to translate this possibility into real impact - talent that understands the complex nature of society and the complexities of driving social change, that can design interventions within these complexities, and that has the knowledge and skills to build and lead development organisations and translate their work into deep, sustained impact at scale.

Development Management needs to bring the head, heart, and hand together to engage with diverse communities, build on their agency, work with limited resources and divergent societal aspirations, and move towards a shared vision of a desirable society. India needs Development Management talent and capabilities across the Samaaj, Sarkaar, and Bazaar to translate this opportunity into reality on the ground, transforming the lives of over a billion people in the country, and eventually offering this discipline to countries across the Global South.

ISDM invites individuals who share its vision to join in creating a dynamic, catalytic ecosystem and positioning India as a thought leader in Development Management, ultimately enabling sustainable social impact at scale. Know more at www.isdm.org.in.

Job Description

Lead ISDM’s digital and performance marketing efforts across admissions (PGP-DM), branding, and institutional campaigns (WoB, RBPM, DoDM).

Balance strategic thinking and hands-on execution to design, run, and optimize campaigns that deliver measurable outcomes.

Drive end-to-end campaign ownership, from audience insights → execution → reporting .

Key Responsibilities

Strategy & Campaign Management

• •Design and execute multi-channel marketing strategies (admissions + branding).
• •Translate audience insights, personas, and demographics into targeted campaigns.
• •Manage annual performance marketing budgets (> INR 50L) with accountability for conversions (50–75+ for admissions).

Performance Marketing Execution

• •Set up and optimize campaigns across LinkedIn, Meta, Google Ads, etc.
• •Define KPIs, monitor daily, and pivot strategies using data-driven insights.
• •Deliver weekly/monthly performance reports with ROI and funnel analysis.

Creative & Copy

• •Develop and review campaign messaging, headlines, and ad copy.
• •Collaborate with design/video teams for high-performing assets.

Data & Analytics

• •Analyze dashboards and reports to identify trends and opportunities.
• •Recommend funnel improvements to reduce CPL and increase conversions.

Stakeholder & Process Management

• •Coordinate with admissions, design, and content teams to align campaigns.
• •Manage external agencies/vendors, ensuring accountability and results.
• •Establish campaign calendars, review cycles, and reporting rhythms.

Qualification and Skills

• •Experience: 8–12 years in performance marketing, with at least 3–4 years in senior/lead roles.
• •Sectoral Fit: Strongly preferred — education or social sector campaigns.
• •Proven Track Record: Managed budgets > INR 50L and delivered significant conversion outcomes.

Must-Have Competencies:

• •Audience research, personal building, demographic targeting.
• •Copywriting for performance ads.
• •Data analytics, reporting, and actionable insights.
• •Budget management and B2C funnel optimization.
• •Strong project management and stakeholder coordination.

Technical Expertise:

• •LinkedIn Ads Manager, Meta Ads Manager, Google Ads & Analytics.
• •CRM tools (Meritto, Zoho or equivalent).
• •SEO fundamentals, Excel (pivot tables, data analysis).
• •Canva (basic editing and collaboration).

Remuneration for this role will be commensurate with qualifications & experience. To learn more about us and apply, check out isdm.org.in/careers.

ISDM is an equal opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.