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Iwconnect

Senior B2B Marketing Specialist

Bitola, Skopje, Prilep, Ohrid

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hirly's read of this role

Role family
Marketing
Seniority
Senior
Country
MK
Work mode
On-site / unstated
First seen by hirly
2 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

We’re looking for a Senior B2B Marketing Specialist who can turn strategy into real pipeline and revenue . Someone who understands that great marketing isn’t noise - it’s about connecting the right message, to the right people, at the right time , and clearly articulating business value .

You’ll own B2B LinkedIn content, KPIs, and campaigns , while working closely with Sales, Business Unit Managers, and technical teams to translate IT delivery, AI solutions, enterprise integration, and managed services into compelling, business-oriented marketing.

This is a hands-on, data-driven role . You’ll analyze what works, cut what doesn’t, and continuously optimize.

What you’ll do:

Contribute to B2B marketing strategy aligned with revenue goals

Create and execute LinkedIn-focused, multi-channel campaigns that drive qualified leads

Translate complex IT and delivery capabilities into clear business outcomes

Manage campaigns end-to-end: awareness → MQL → SQL → sales handoff

Track and optimize KPIs (engagement, leads, conversion, pipeline impact, ROI)

Build dashboards, analyze performance, and run experiments to improve results

Support sales with business-focused messaging, collateral, and case studies

What we’re looking for:

5+ years of B2B marketing experience , ideally in tech, SaaS, consulting, or IT services

Strong experience with LinkedIn content and campaigns (organic & paid)

Proven ability to create business-oriented, value-driven marketing , not just awareness

Solid understanding of IT services, delivery models, and how technology creates business value

Analytical mindset; comfortable with CRM, analytics, and performance reporting

Experience with AI tools to scale content creation and optimization

Proficiency with Canva or similar tools

Excellent written and spoken English

Senior-level ownership, positive, proactive, team-first attitude

Nice to have:

Experience marketing AI solutions, enterprise integration, or managed services

Industry exposure to energy, utilities, or retail

We appreciate the interest of all applicants. Please note that only those whose qualifications align closely with the position requirements will be contacted for the next steps in the selection process.

All applications will be handled with confidentiality.

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Original posting on Iwconnect's site ↗

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