Senior Brand Manager

Job Location

SINGAPORE GENERAL OFFICE

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brand s? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

Demonstrate positive relationship building skills in engagements with multi-functional teams

Deliver Scorecard Business Targets, in line with the goals of the Business Unit

Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

Define Growth Models for unlocking growth of P&G brand s via relevant consumer and shopper insight, and campaign analysis

Lead brand building activities and initiative maximization across Retailers

Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers

Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives

Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)

Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Job Qualifications

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Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)

3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry

Possess strong market knowledge as the role requires local consumer understanding to develop brand equity and marketing strategies for the market

Excellent forward-thinking, strategic and courageous leadership skills

Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights

An ability to drive innovation and brand growth

Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000154723

Job Segmentation

Experienced Professionals