Senior Brand Manager Nordics

Job Description

At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and a clear vision, we are looking for people who want to take responsibility and make a difference — every day!

As Senior Brand Manager, you will shape the Nordic growth agenda for one of Kraft Heinz’s most iconic brands—turning global strategy, consumer insight, and commercial opportunities into locally relevant plans that deliver measurable growth. Heinz brand will be your primary focus, alongside responsibility for HP Sauce, Lea & Perrins, and Bull’s-Eye.

This is a high-impact Nordic role spanning both retail and food service, with end-to-end ownership: you will build a clear three-year growth roadmap, develop integrated marketing plans, and connect brand strategy with activation across channels. Working closely with Nordic and global teams, internal stakeholders, and agency partners, you will bring commercial focus, structure, pace, and strong project leadership to the Nordic business.

Your Responsibilities

Build and deliver a three-year growth roadmap and annual brand plans across channels for the portfolio, with Heinz as the primary focus

Translate agreed portfolio and innovation priorities into clear go-to-market and activation plans for the Nordic markets

Develop and execute integrated campaigns, product initiatives, and locally relevant activations across Nordic markets

Manage the brand budget, optimize investment against agreed priorities and KPIs, and connect marketing activity to sales, penetration, and market-share growth

Brief and lead media, creative , and activation agencies from development through delivery

Adapt global campaigns and develop local assets for Nordic consumers while ensuring consistent and distinctive brand execution

Lead launches and marketing projects in close collaboration with Sales, Category, Finance, Supply Chain, global teams, and agency partners

Monitor brand performance, consumer insights, and market trends, turning complex findings into clear recommendations and actions

Your Profile

Bachelor’s degree in Marketing, Business Administration, or a related field.

Relevant FMCG experience in a comparable marketing role, with a background in either brand ownership or agency management.

Proven success developing marketing plans and leading projects from strategy through execution

Experience managing budgets, media, communications, brand activation, and agency relationships.

Commercial mindset with excellent communication and stakeholder management skills.

Fluent in English is a must hav e; additional Nordic language skills are an advantage.

A structured, hands-on approach with strong attention to detail combined with confident communication and the ability to influence across functions and markets.

Resilience, positive energy, strategic thinking, and a strong ownership mindset.

Your Qualifications

Can-do mentality: You work pro-actively, solution-oriented and get things done.

Analytical: We are a very data-driven company, so strong analytical capabilities is key and having the ability to translate complex data into simple solutions and presentation while taking an analytical approach is key

Ability to simplify: You find simple solutions to complex challenges

Thrives under pressure: A fast-paced and dynamic environment is what keeps you energized

Team player: You always work towards the same common goal together with your teammates and ensure efficient and effective alignments

What We Offer:

A competitive salary and excellent bonus structure (above market average)

Flexible working hours in a hybrid working model 3 days a week in the office in central Stockholm

An international, matrix-organized working environment with great opportunities to develop both personally and professionally

Attractive social and employee benefits (e.g., company pension scheme, corporate benefits, and much more)

Location(s)

Stockholm

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .