Senior Business Analyst, Marketing

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Senior Business Analyst, Marketing to join the Marketing department.

The Senior Business Analyst serves as a strategic business analysis partner to Marketing stakeholders and the UX/Experience Design organization, translating complex business and customer experience needs into clear strategies, requirements, and delivery plans.

This role leads discovery and requirements activities for complex or high-impact initiatives and partners closely with Delivery Managers, UX designers, researchers, developers, and other cross-functional leaders to drive initiatives from concept through delivery.

The Senior Business Analyst brings structure to ambiguity, facilitates alignment among diverse stakeholders, and establishes a high standard for requirements quality, documentation, traceability, and delivery readiness. The role also provides guidance and mentorship to Business Analysts and contributes to improving business analysis and delivery practices across the organization.

What You'll Do

Strategic Business & Stakeholder Analysis

• •Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives.
• •Partner with Marketing leaders and stakeholders to understand strategic objectives, business problems, customer needs, success measures, and desired outcomes.
• •Facilitate executive and cross-functional workshops to establish shared understanding, priorities, scope, and desired outcomes.
• •Challenge assumptions and identify opportunities to improve the underlying business problem rather than simply documenting the requested solution.
• •Analyze current-state processes, customer journeys, digital experiences, and business capabilities to identify gaps and opportunities.
• •Translate strategic objectives into actionable business requirements, experience needs, and delivery outcomes.
• •Identify and communicate business impacts, dependencies, risks, constraints, and trade-offs to stakeholders and delivery leadership.

Business Requirements & Delivery Readiness

• •Lead the development of high-quality business and functional requirements for complex initiatives.
• •Establish and maintain clear epics, features, user stories, acceptance criteria, business rules, workflows, and supporting documentation.
• •Partner with delivery managers to ensure Jira backlogs are structured, prioritized, refined, and ready for execution.
• •Ensure requirements are traceable from business objectives through design, development, testing, and final delivery.
• •Review and improve requirements developed by other Business Analysts and provide coaching on quality, clarity, completeness, and usability.
• •Establish appropriate documentation standards across Jira, Smartsheet, Confluence, and other delivery tools.
• •Identify opportunities to improve requirements practices, templates, workflows, and governance across the UX/Experience Design organization.

UX, Research & Development Partnership

• •Serve as a senior bridge between Marketing stakeholders, UX designers, researchers, developers, and delivery leadership.
• •Partner with UX professionals to translate research findings, customer insights, usability testing, prototypes, designs, and experience strategies into actionable requirements.
• •Facilitate design and requirements reviews to ensure proposed experiences address business objectives, customer needs, accessibility considerations, technical constraints, and delivery realities.
• •Partner with developers to clarify complex requirements, business rules, edge cases, integration considerations, and expected behaviors.
• •Identify gaps or inconsistencies between business requirements, UX designs, technical implementation, and delivered functionality and drive resolution.
• •Support UAT and release validation for complex initiatives, ensuring delivered solutions meet agreed business and experience requirements.

Continuous Improvement

• •Partner with the Delivery Manager/Scrum Master to plan, coordinate, and execute complex initiatives across the delivery lifecycle.
• •Facilitate or contribute to Agile ceremonies including planning, refinement, prioritization, reviews, retrospectives, and stakeholder working sessions.
• •Proactively manage requirements-related risks, issues, dependencies, scope changes, and decision points.
• •Provide guidance and mentorship to Business Analysts and contribute to the development of team standards and best practices.
• •Improve the team's approach to intake, discovery, requirements definition, backlog management, documentation, and delivery readiness.
• •Support leadership reporting by providing visibility into initiative scope, requirements readiness, dependencies, risks, decisions, and delivery impacts.
• •Identify opportunities to improve team processes, tooling, collaboration models, and overall delivery effectiveness.

What You'll Need

• •Bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field preferred.
• •Master's degree or equivalent advanced professional experience is a plus.
• •Equivalent combination of education and substantial relevant professional experience may be considered.
• •6+ years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or similar role.
• •Demonstrated experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives.
• •Experience leading requirements and discovery activities for complex, cross-functional initiatives.
• •Experience working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership.
• •Demonstrated experience working in Agile/Scrum or similar iterative delivery environments.
• •Experience mentoring Business Analysts or establishing requirements and business analysis standards preferred.

Professional certifications/licenses:

• •Business analysis, Agile, Scrum, Product Owner, or related certification preferred.
• •Examples include Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), Certified Business Analysis Professional (CBAP), PMI-PBA, or similar credentials.
• •UX, product management, or human-centered design certifications are a plus.

Competencies/Abilities:

• •Ability to understand business objectives, clarify complex problems, and translate needs into actionable requirements.
• •Strong ability to lead discussions, align cross-functional teams, and communicate clearly with business, UX, technology, and leadership stakeholders.
• •Ability to create clear user stories, acceptance criteria, workflows, business rules, and supporting documentation with strong attention to detail.
• •Ability to partner effectively with UX, product, development, QA, and delivery teams to ensure solutions meet business and customer experience needs.
• •Ability to work in a fast-paced Agile environment, manage ambiguity, support backlog readiness, and adapt to changing priorities.

Interpersonal Skills:

• •Exceptional written, verbal, and presentation skills.
• •Strong executive presence and ability to communicate effectively with senior Marketing stakeholders.
• •Highly collaborative and comfortable operating across business, design, technology, and delivery organizations.
• •Strong relationship-building and stakeholder-management skills.
• •Demonstrates curiosity, strategic thinking, and intellectual rigor.
• •Ability to respectfully challenge assumptions and facilitate difficult conversations.
• •Strong influencing, negotiation, and conflict-resolution skills.
• •Demonstrates empathy for both customers/users and internal stakeholders.
• •Comfortable operating in environments characterized by ambiguity, change, and competing priorities.
• •Demonstrates a coaching and mentoring mindset.