Senior Business Development Manager | UK

Fynd is an AI native unified commerce platform, backed by Reliance. Since 2012 we have helped retailers and brands run their online and in store commerce on one platform, from storefronts and order management to store operations, fulfilment and AI for retail. Today more than 2,300 brands use Fynd across multiple countries.

We launched Fynd UK in January 2026 and are already working with established UK retailers and a growing network of systems integrators and partners. We are now building our London team, and this role sits at the centre of that growth

About Role

This is a new business role for someone who likes to hunt. You will open doors with UK retailers, brands and distributors, build your own pipeline and take opportunities through to signature, working alongside the Director of Growth on our largest accounts. You will have real influence over how Fynd grows in the UK, and direct access to our founding team.

Location: London. In the office at least three days a week, with regular travel across the UK and occasional travel to Europe and India

Permanent, full-time role

Reports to: Director of Growth, UK

What you will do

• •Build and own a pipeline of new business with UK mid market and enterprise retailers, brands and distributors, from first contact through to signed contract.
• •Run a consistent outbound programme of cold calling, personalised email and LinkedIn outreach to reach Heads of Ecommerce, Digital, Supply Chain, Operations and IT, as well as CIOs, COOs and CDOs.
• •Represent Fynd at retail and commerce events across the UK and Europe, and turn conversations on the stand and in the room into qualified meetings.
• •Run discovery that uncovers how a prospect's ecommerce, ERP, order management and supply chain systems fit together, and position Fynd where it adds clear value.
• •Work with presales, solution and delivery colleagues in the UK and India to shape demos, proposals and commercial offers.
• •Build relationships with systems integrators, ERP partners and agencies to create partner sourced opportunities.
• •Keep HubSpot accurate and current, and forecast your pipeline with honesty and rigour.
• •Share what you hear from the market with our product and marketing teams to sharpen our UK proposition.

What you will bring

Essential

• •Significant experience in B2B new business sales or business development, typically 5 years or more, with a record of opening and progressing enterprise opportunities.
• •A background selling commerce technology, ERP or supply chain software or services. For example ecommerce platforms, order management, warehouse management, POS, Microsoft Dynamics 365, SAP, NetSuite, or logistics and supply chain platforms.
• •Confidence and energy on the phone. You are comfortable cold calling and you own your own pipeline.
• •The credibility to engage senior stakeholders in retail, brands or distribution, and a working network in the UK market.
• •A clear understanding of how retail systems connect: storefront, order management, inventory, fulfilment and finance.
• •Strong written and spoken English, good organisation and discipline in using a CRM.
• •Willingness to travel regularly across the UK and occasionally overseas.
• •The right to work in the UK. We are unable to offer visa sponsorship for this role.

Desirable

• •Experience at a SaaS vendor, a Microsoft or SAP partner, or a systems integrator serving UK retail.
• •Experience selling into fashion, beauty, consumer electronics, grocery or B2B distribution.
• •Experience of partner led selling with systems integrators and agencies.
• •Experience of working with teams across time zones, particularly India.
• •A full UK driving licence.

Join us to be part of a dynamic environment where your ideas make an impact!