hirly

Amazon

Senior Channel Marketing Manager, APAC Sales & Marketing

Tokyo, JPN

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
JP
Work mode
On-site / unstated
First seen by hirly
16 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices - the team behind Amazon Echo, Kindle E-Reader, Fire tablet, Fire TV and Ring -continues to be one of the most innovative and fastest growing businesses at Amazon. We are seeking a hands-on and customer-obsessed marketing professional responsible for developing our Point of Sale (POS) and display activation strategies for Japan offline retail marketing efforts. Through deep insight into JP consumers, retailers and store formats, you will develop and deliver POS strategies that measurably improve the customer experience at the point of purchase.

To succeed, you’ll need to be willing to roll up your sleeves, show hustle, and work collaboratively across multiple teams. As the owner of JP retail experience with and through channel partners, you’ll manage multiple milestones and shifting requirements in a fluid, fast-moving environment, work closely with global and local marketing teams to develop break-through in-store and digital experiences, and create rigorous analytical processes to measure their efficiency while optimizing the overall budget.

  • Key job responsibilities
  • Advocate for what is best for the customer in creating a world-class customer experience.
  • Create a best-in-class knowledge of shoppers in each sector (consumer electronics, department stores, mass retail, etc.), developing omni-channel retail solutions to drive a measurable impact on shopper understanding, purchase intent and cross category purchasing via point of purchase displays and merchandising.
  • Lead creation of innovative point of sale playbooks and merchandising approaches for existing and new retail accounts.
  • Own the development and launch of display fixtures in order to help consumer engagement, decision making and in-store visibility.
  • Own the briefing to execution processes in order to deliver high impact, cost effective display solutions, delivering upon key business objectives such as CX impact, speed and ROI.
  • Work with Amazon and partner agencies to lead briefing, execution and sign-off of in store merchandising collateral. Coordinate cross-functional teams, communicating internally and externally, while meeting tight deadlines and ensuring compliance with brand guidelines and global disclosure guidelines.
  • A day in the life
  • This role is based in Tokyo, Japan. The successful candidate will be well versed in the JP Offline retailer environment, providing insights and expertise on in-store capabilities and requirements; equally comfortable thinking strategically and ensuring tactical level details are executed flawlessly. Through deep insight into JP consumers, retailers and store formats, you will develop and deliver POS strategies that measurably improve the customer experience at the point of purchase. You understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding restrictions/guidelines). You will need to thrive and deliver results in an ambiguous, and fast-paced business environment, operating across multiple teams and levels in the organization.

Basic qualifications

  • - 8+ years of professional non-internship marketing experience
  • - Experience building, executing and scaling cross-functional marketing programs
  • - Experience in consumer product sales/marketing or in e-commerce
  • - Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
  • - Experience in a creative role understanding consumer trends and creating content
  • - Experience working in a fast-paced and highly cross-functional organization
  • - Experience using data and metrics to back up assumptions, evaluate outcomes, and make data-driven decisions
  • - Speak, write, and read fluently in Japanese at a business level or above (N1+)

Preferred qualifications

  • - Experience using any of SQL or other analytical tools for conducting data analysis
  • - Experience with customer segmentation, profiling, and targeting

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Original posting on Amazon's site ↗

Listed on hirly, a job board. hirly is not the employer: Amazon is hiring for this role.

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