Senior Customer Marketing Manager

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM , 2023 Ventana Research Revenue Performance Management (RPM) Value Index , Gartner Peer Insights , 2024 Gartner SPM Market Guide , and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.

Join Excellence: Work in a diverse, collaborative, and innovative team.

Shape the Future: Lead in redefining revenue optimization.

Grow Together: Unlock your potential in a supportive environment.

Join us at Varicent—where your talent and ambition meet limitless opportunities for success!

Summary of the Role and Team

As a Senior Customer Marketing Manager, you will join Varicent’s Marketing organization and lead the strategy, execution, and optimization of integrated campaigns designed to grow revenue within existing customer accounts.

Working closely with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams, you will create campaigns that drive customer expansion, cross-sell, upsell, adoption, and pipeline growth. You will serve as the orchestration lead across multiple stakeholders, ensuring campaigns align with business objectives and deliver measurable impact throughout the customer lifecycle.

This role combines strategic planning, campaign execution, data-driven optimization, and cross-functional leadership to help transform existing customers into long-term growth opportunities.

What You Will Be Doing

Design and execute integrated customer expansion campaigns across email, digital, webinars, events, account-based marketing, lifecycle marketing, customer marketing, and sales-led initiatives

Develop segmentation and targeting strategies based on customer lifecycle stage, product adoption, account health, renewal timing, and growth opportunities

Partner with Customer Success, Sales, and Revenue Operations teams to identify expansion-ready accounts and align campaign priorities to business opportunities

Lead campaign planning, execution, stakeholder alignment, intake management, prioritization, and launch readiness across multiple initiatives

Analyze campaign performance and customer engagement data to identify optimization opportunities and improve expansion outcomes

Coordinate cross-functional contributors, agency partners, and vendors to ensure campaigns are delivered on time, within budget, and aligned to business goals

Partner with Product Marketing, Content, Creative, and Digital Marketing teams to develop messaging, assets, and customer journeys tailored to target audiences

Build scalable campaign frameworks, reporting processes, and best practices that improve campaign effectiveness, operational efficiency, and revenue contribution

What You Bring

7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions

Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes

Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies

Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement

Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams

Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models

Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority

Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations

Success Outcomes

First 90 Days

Develop a strong understanding of Varicent’s products, customer lifecycle, expansion strategy, campaign processes, and technology stack

Build relationships with Customer Success, Sales, Marketing, and Revenue Operations stakeholders

Assess current customer expansion programs, campaign performance, audience segmentation strategies, and reporting processes

Identify opportunities to improve campaign effectiveness, customer targeting, and operational efficiency

Within 6 Months

Independently manage customer expansion campaigns from planning through execution, optimization, and performance reporting

Establish strong alignment with Customer Success and Sales teams to improve campaign follow-up, targeting, and pipeline conversion

Implement segmentation, testing, and optimization strategies that improve engagement, expansion pipeline creation, and campaign effectiveness

Build scalable campaign processes, reporting frameworks, and planning methodologies that support consistent execution

Within 12 Months

Consistently deliver campaigns that contribute measurable expansion pipeline, revenue influence, customer engagement, and adoption outcomes

Demonstrate improvements in targeting precision through customer health data, product usage insights, lifecycle segmentation, and account intelligence

Establish repeatable campaign frameworks that support customer expansion efforts across products, customer segments, and regions

Serve as a trusted campaign leader who influences expansion strategy through data-driven recommendations and cross-functional collaboration

Drive ongoing improvements in campaign effectiveness through testing, optimization, stakeholder alignment, and process enhancements

For this role, the estimated annual base salary range is between 115,200.00 - 151,200.00 CAD . In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.

This posting is for a new vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.

Overview of Benefits:

Health & Wellness — Comprehensive medical, dental, and vision coverage tailored to your local needs

Time Off — PTO and public holidays to rest, recharge, and do what matters most

Volunteer Days — Dedicated time to give back and support the communities that matter to you

Ignite Days — Dedicated learning days to support continuous growth, skill development, and professional learning

Financial — Compensation that reflects your market and your value

Retirement — Retirement plans designed to help you build long-term financial security

Tuition Assistance — Invest in your growth with support for continuing education and professional development

Flexibility — Work where you thrive, with remote and hybrid options available across most regions

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, na