Senior Demand Marketing Manager, Corporates AEM

Job Description

Corporate legal, tax, trade and compliance teams are changing how they work as regulation grows and AI reshapes the job. Thomson Reuters™ helps them make decisions they can trust, with connected solutions that turn compliance into an advantage for the business.

This is a hands-on integrated campaigns and demand generation role. You'll build and run TR's Corporate and Compliance campaigns across AEM, connecting brand and demand from first awareness through to the buying decision. Using customer data, market insight and performance signals, you'll create always-on campaigns that respond to customer needs across the full funnel. You'll own the Corporate and Compliance pipeline target, spending most of your time building and running campaigns and the rest shaping the strategy behind them. As part of TR's regional growth and demand team, you'll draw on global platforms and programs and adapt them to work for this region.

Key Responsibilities

In this opportunity as a Senior Growth Marketing Manager, Corporates, you will:

Build and run integrated Corporate and Compliance campaigns end to end: the idea and the offer, the content and channel mix, the build and launch, and the optimisation while they're live.

Start from the customer and the regulator. Keep a calendar of the regulatory deadlines in each market, and use customer research, win and loss reviews, sales and partner conversations and engagement data to decide where, when and with what to be in market.

Turn customer data, market insight and performance signals into relevant campaign decisions, ensuring audiences, messages, offers and journeys stay closely aligned to customer needs.

Run always-on, full-funnel programs for each buying group, with ONESOURCE as the way in and a clear path to the rest of the connected suite.

Test and learn with intent: set a hypothesis, read the results, scale what converts and stop what doesn't.

Package each campaign as a campaign-in-a-box kit, with assets, audiences, journeys and a short playbook, so regional teams and partners can launch it quickly in every market, including co-branded versions partners run themselves.

Work with regional marketing teams on campaigns for their markets, adapted to local buyers, languages, mandates and events, and bring TR's Synergy customer events into your programs.

Partner with product marketing on propositions, proof and launches, and with content, performance marketing, account-based marketing and sales colleagues to bring each campaign to market.

Localise TR’s global campaigns for the region, adapting message, proof, language and channels to each market and its mandates, with input from field marketing, so every campaign lands with local buyers rather than reading as a translation.

Own the Corporate and Compliance demand plan, budget and pipeline target, focused on winning new customers and selling new products to existing ones, and report sourced and influenced pipeline, direct and through partners, with conversion and cost per opportunity.

Required Qualifications

You’re a fit for the role of Senior Growth Marketing Manager, Corporates if you have the following required qualifications:

• •More than eight years of experience in B2B marketing, including several years of building and running integrated, multi-channel campaigns yourself against a pipeline target.
• •Experience running campaigns for tax, finance, trade, or compliance buyers, or for other considered purchases in which senior people decide together, ideally timed to regulatory or other fixed deadlines.
• •Hands-on command of the toolkit: you have shaped offers and copy, built journeys and landing pages in a marketing automation platform such as Eloqua, run events and webinars, and briefed paid and social targeting.
• •Decisions made from evidence: you can walk through a campaign you changed or stopped because of what customers and the numbers told you, and you are fluent in Salesforce, Power BI, and intent data such as 6sense.
• •Experience building campaigns once and scaling them across several markets with regional teams and partners, ideally in Asia-Pacific or emerging markets.
• •Everyday use of AI in your own work, from research and audience insight to content variants and reporting.

Preferred Qualifications

Marketing experience in tax, trade, e-invoicing or compliance technology, or for a connected suite of products.

Working Japanese, Korean, Mandarin or Arabic.

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What’s in it For You?

• •Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• •Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• •Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• •Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• •Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• •Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• •Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, s