Senior Director, Digital & Omnichannel Strategy

About SpringWorks Therapeutics:

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.

We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).

At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for .

Your Role:

The Senior Director, Digital & Omnichannel Strategy is a critical leadership role within the US Rare Tumors Commercial organization, accountable for delivering data-driven, customer-centric engagement across a portfolio of three brands.

This leader sits at the intersection of brand strategy, customer experience, and digital innovation, translating business objectives into orchestrated, AI-enabled omnichannel strategies across HCP and patient audiences. They ensure all touchpoints deliver connected, measurable, and high-impact experiences aligned to brand priorities and customer needs.

As a member of the US Rare Tumors Marketing Leadership Team, reporting to the VP of Marketing, this role serves as the omnichannel architect for the portfolio—driving launch excellence, accelerating speed-to-market, and scaling capabilities through close partnership with Brand, Sales, Medical, Market Access, IT, Data & Analytics, and agency partners.

Location Classification – Hybrid : ​

This role will be required to work onsite 3 days a week or more as business needs require #LI-Hybrid

Essential Duties and Responsibilities:

Omnichannel Strategy & Brand Leadership

Serve as the omnichannel lead, translating brand strategies into integrated HCP and patient engagement execution

Act as the digital experience architect, guiding teams on journey design, channel mix, and content sequencing

Define and evolve omnichannel roadmaps aligned to portfolio priorities and go-to-market strategy

Ensure strategies are customer-centric, insight-driven, and tied to measurable business outcomes

Launch & Customer Journey Orchestration

Closely interface with the Brand teams around brand positioning and assets, and end-to-end omnichannel launch plans (segmentation, journeys, channel mix, content sequencing) and ensure pull-through including alignment on technical infrastructure

Ensure all touchpoints—from unbranded awareness to branded conversion—are aligned, connected, compliant, and measurable

Design journeys that accelerate adoption and create seamless experiences across field, digital, and media channels

Partner with Brand teams to align engagement strategy with customer needs and market dynamics

AI-Enabled Personalization & Orchestration

Design engagement strategies leveraging next-best-action to optimize channel, content, cadence, and targeting

Enable shift from campaigns to always-on, personalized omnichannel engagement

Identify and scale opportunities to apply AI, advanced analytics, and emerging capabilities

Drive innovation in content activation and customer orchestration at scale

Measurement & Performance Optimization

Ensure measurement readiness (tagging, tracking, analytics) from planning through execution

Partner with Data & Analytics and IT to enable data integration, activation, and performance visibility

Define KPIs, dashboards, and test-and-learn frameworks to continuously optimize engagement

Drive accountability for performance, ROI, and continuous improvement

Cross-Functional Leadership & Execution Excellence

Lead cross-functional execution across Marketing, Field, Medical, Market Access, IT, and agencies

Establish efficient processes, governance, and ways of working to improve speed-to-market

Serve as a trusted advisor to senior leadership on omnichannel strategy and transformation

Scale repeatable frameworks and best practices across brands and launches

Innovation & Capability Building

Stay ahead of digital, AI, and omnichannel trends (personalization, SEO/GEO, emerging channels)

Evaluate and scale new tools, platforms, and capabilities to enhance performance and experience

Elevate digital and omnichannel fluency across Brand teams

Define and evolve the long-term omnichannel capability roadmap

Role Requirements:

Education:

Bachelor's degree (business or related disciplines)

MBA or other advanced degree preferred

10+ years of experience in pharmaceutical/biotech commercial, marketing, digital, or omnichannel roles, including launch experience in specialty, oncology, or rare disease

Proven ability to translate brand strategy into omnichannel engagement, including launch planning, journey design, and execution across HCP and patient audiences

Strong expertise in end-to-end omnichannel strategy and execution (segmentation, channel mix, personalization, optimization)

Deep knowledge of digital marketing and MarTech ecosystems, including CRM/automation, web, media, social, SEO/GEO, analytics, and content operations

Experience partnering with Data, Analytics, and IT teams to enable measurement, data activation, and AI-driven capabilities

Strong leadership and influence skills, with success operating in a matrixed environment and managing cross-functional teams and agencies

Ability to serve as a strategic omnichannel thought partner, shaping experience design and engagement strategy aligned to brand objectives

Solid understanding of pharmaceutical regulatory, legal, and compliance requirements

Demonstrated ability to drive execution, manage complexity, and deliver in fast-paced environments

Proven track record of leading change, fostering innovation, and scaling new capabilities

Travel: 20% - 30% including overnight stay

• Compensation and Benefits:
• The expected salary range for this position is $188,000 – $283,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits .

• EEO Statement:
• SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks’ Eq