Tapestry
Senior Director, Global Merchandising, Womens & Mens Footwear
New York, New York, USA (Corporate Headquarters)
Get past the screening software and onto a recruiter's desk
hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.
- Keywords matched to this posting
- Fit score before you apply
- Cover letter included
Matched against 2.7M live jobs from 200,000+ employers in 200+ countries.
Tailor my resume for this job →Apply from your AI assistant
Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.
Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.
hirly's read of this role
- Seniority
- Director
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 3 Oct 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose:
The Senior Director, Global Merchandising, Footwear serves as the lead merchant for the Footwear category globally. Reporting to the VP, Global Merchandising, this individual is responsible for translating the brand's creative vision into compelling merchandising strategies and assortments that drive consumer engagement, growth, and profitability across channels and markets.
This role will partner closely with Design, Product Development, Planning, and Business Unit teams to develop and execute global product strategies that balance brand vision, consumer demand, and commercial objectives. The (Sr.) Director will drive category direction from concept through commercialization, ensuring product assortments meet the needs of a diverse global consumer while supporting financial goals and strengthening the brand's position in the marketplace.
The successful individual will leverage their proficiency in Merchandising to...
Product Strategy & Category Leadership
- Lead the global merchandising strategy for the Footwear category, translating creative direction into commercially viable product assortments that support brand and business objectives.
- Develop short- and long-term category strategies that drive growth, productivity, and market relevance across all consumer segments, channels, and regions.
- Partner with the VP, Global Merchandising to define category priorities, opportunities, and strategic initiatives that support broader brand goals.
- Partner closely with Design to shape seasonal product concepts, key narratives, silhouette strategies, and assortment architecture.
- Influence category direction by balancing consumer insights, marketplace trends, competitive intelligence, and financial objectives.
- Ensure a cohesive global product vision while addressing regional and channel-specific opportunities.
Assortment Development & Commercialization
- Lead the creation and refinement of seasonal assortments across all distribution channels, ensuring alignment to brand positioning and category strategies.
- Drive line architecture, style counts, product segmentation, pricing strategies, and assortment flow to optimize category productivity.
- Partner with Product Development throughout the product creation process to ensure product execution meets quality, margin, costing, and timeline objectives.
- Present category strategies and seasonal assortments to senior leadership and key stakeholders, building alignment and driving decision making.
- Ensure disciplined management of the line throughout the development process, continually evaluating opportunities, risks, and assortment productivity.
Business Partnership & Market Insights
- Partner with Business Unit Merchandising and Buying teams to understand regional business needs, customer preferences, and market opportunities.
- Influence and align global and regional assortment strategies while maintaining a consistent brand vision.
- Analyze consumer trends, market dynamics, and competitive landscapes to identify opportunities for growth and product innovation.
- Develop actionable insights through hindsight reviews, sales analysis, market research, and business unit feedback.
- Collaborate with Planning and Finance partners to drive category sales, margin, and inventory objectives.
Business Performance & Analytics
- Monitor and analyze category performance, productivity, and key business metrics to inform strategic decision making.
- Drive recommendations related to assortment optimization, pricing strategies, product segmentation, and category expansion opportunities.
- Partner with Planning, Finance, and Costing teams to establish pricing architectures, margin targets, and financial objectives.
- Translate data and insights into clear business recommendations that support growth and profitability.
Cross-Functional Leadership
- Act as a key liaison between Merchandising, Design, Product Development, Planning, Marketing, Visual Merchandising, and regional Business Units.
- Foster strong relationships across functions to ensure alignment throughout the product creation and commercialization process.
- Influence stakeholders across a highly matrixed organization while balancing creative and commercial perspectives.
- Champion a consumer-centric and product-focused approach to decision making.
People Leadership
- Lead, develop, and inspire a high-performing merchandising team.
- Foster a culture of accountability, creativity, collaboration, and continuous learning.
- Provide coaching, mentorship, and development opportunities to build organizational capability and support succession planning.
- Develop future merchandising talent while encouraging innovation and strategic thinking.
An accomplished individual will possess...
- Bachelor's degree or equivalent combination of education and experience.
- 12+ years of merchandising, buying, or product strategy experience within footwear, accessories, luxury, fashion, or lifestyle brands. Prior footwear experience is a must.
- Proven experience leading a global product category from concept through commercialization.
- Strong experience partnering with Design, Product Development, Planning, and regional Business Unit teams.
- Deep understanding of global merchandising, assortment planning, pricing architecture, and product lifecycle management.
- 5+ years of people leadership experience with demonstrated success developing talent and building teams.
- Experience operating within a complex, matrixed, global organization.
- Strong commercial orientation with a demonstrated ability to drive profitable growth while maintaining brand integrity.
An outstanding individual will have...
- Exceptional product sensibility and strong merchant instincts with a passion for footwear and product creation.
- Ability to translate creative vision into compelling and commercially successful assortments.
- Strong understanding of global consumer trends, competitive markets, and category dynamics.
- Advanced analytical and financial acumen, including retail math, pricing strategy, margin management, and productivity analysis.
- Ability to synthesize data, market insights, and consumer feedback into actionable business strategies.
- Strong communication, influencing, presentation, and storytelling skills.
- Effective partnership skills with the ability to influence across creative and commercial functions.
- Proven ability to balance strategic thinking with operational excellence.
- Demonstrated leadership capability with a track record of building and developing high-performing teams.
Our Competencies for All Employees
- Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements i
Listed on hirly, a job board. hirly is not the employer: Tapestry is hiring for this role.
Similar jobs
- Senior Managing Director, Georgeson Advisory, North AmericaComputershare · New York, NY, United StatesFirst seen today
- Director, Global Marketing CommunicationsTiffany · New York, NY, United StatesFirst seen today
- Deputy DirectorExecutive Director, Office of Acquisition, Logistics and Construction · Fredericksburg, Virginia, United StatesFirst seen today
- Program Director Veteran Integrated Pain Management Clinic- PhysicianVeterans Health Administration · Asheville, North Carolina, United StatesFirst seen today
- Sr IT Director IIGuideWell · United StatesFirst seen todayremote
Browse similar roles
Want this one?
Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.
Tailor my resume for this job