Senior Distribution Partnerships Manager

About Rocket Lawyer

Founded in 2008, we believe everyone deserves to be legally protected. In one seamless experience that combines trusted legal AI and the right attorney for each legal matter, Rocket Lawyer members have always-on access to affordable legal guidance and services they need. To date we’ve helped over 30 million consumers and small businesses get the legal help they need and are now expanding the team in order to bring affordable legal protection to even more.

Senior Distribution Partnerships Manager

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

Rocket Lawyer is looking for a Sr. Distribution Partnerships Manager to join our Partnerships team, reporting to the SVP, Enterprise & Legal Services. Rocket Lawyer has built a Legal AI + Attorney Marketplace platform, pairing AI-powered legal guidance with licensed attorneys. The Partner Team seeks to integrate these services into the next generation of AI agents, software platforms, and digital workflows that serve small businesses and individuals with legal needs.

In this role, you will own sourcing, structuring, and launching partnerships across our targeted verticals addressing both personal and business legal use cases : Product Integrators (independent software vendors and AI platforms that embed RL Services via APIs, MCP connectors, and A2A protocols), Channel Partners (affiliates, resellers, and group or association sponsors), and emerging Strategic Alliances. You’ll work cross-functionally with Product, Design, Engineering, and Legal Services to translate partner needs into integration requirements tied closely to Rocket Lawyer’s partner integration roadmap, and you’ll manage each partnership from first outreach through commercial negotiation, contracting, and launch, driving measurable user growth outcomes tied to company goals.

The ideal candidate brings an entrepreneurial spirit, strong commercial instincts, and comfort operating in the fast-evolving and still-maturing AI agent and MCP ecosystem as Rocket Lawyer grows its Partner Team. A background in SaaS, fintech, AI/ML platforms, or B2B software business development is strongly preferred.

A Day in the Life:

Advance the Partner Strategy: Work directly with the SVP, Enterprise to refine and execute Rocket Lawyer’s Partner Acquisition GTM strategy and acquire identified target partners

Build and prioritize a partnership pipeline across our Ideal Partner Profiles: independent software vendors and AI platforms serving solo and small business owners, landlords, and individuals (e.g., business formation, fintech, HR/payroll, proptech, and insurance platforms); large consumer and enterprise AI platforms and vendors within the broader MCP ecosystem; SMB-focused AI and back-office automation tools; legal enterprise AI and contract lifecycle management (CLM) platforms; and trade associations, brokers, and group sponsors

Own the full partnership lifecycle: prospecting, outreach, pitching, commercial terms negotiation (pay-for-performance, revenue share, enterprise licensing, or non-monetary models), implementation support, and partner performance optimization & growth

Scope and shape partner integration paths: Work cross functionally with product and engineering to tie partner requirements into standard integration paths and partner roadmap growth

Track and report against distribution partner KPIs: Track acquisition metrics against goals, installation and conversion volumes and rates, impacts on user retention rates, as well as revenue and add-on sales data

Mark the Market: Monitor the competitive landscape of legal AI and legal tech partnership developments and programs to inform partner prioritization and positioning

Represent Rocket Lawyer: with partners, at industry events, and within developer and AI/MCP ecosystem communities to build pipeline and brand presence.

Qualifications:

BA/BS

10+ years of product management or product distribution partnerships, ideally in SaaS, fintech, AI/ML platforms, or B2B software

Demonstrated success sourcing, negotiating, and launching distribution partnerships to drive membership and add on sales groups (e.g., revenue share, or affiliate/referral models)

Familiarity with API-based and AI agent integration models, or strong ability to quickly learn technical integration concepts

Proven ability to manage a partner pipeline end-to-end, from prospecting through contract negotiation and post-launch account management

Strong sense of commercial and legal contract terms and conditions

Success building senior-level and cross-functional relationships quickly and effectively, both internally and with partner organizations

Ability to communicate clearly and distill complexity into action

Excellent project management skills, capable of leading multiple time-sensitive, cross-functional projects at once

Active interest in customer satisfaction and empathy for partners and customers

About you:

Authentic: You’re authentic, energetic, persuasive. You love collaborating with and interacting with people from all walks of life.

Problem Solver: You solve problems from first principles. You’re excited to solve problems in innovative ways, and you resist “this is how it’s always been done” thinking.

Collaborative: You love working with partners, customers and colleagues. You love making others better at their job. You have the ability to collaborate effectively with cross-functional team members within the organization.

Learning on the Fly: Open to change and learn quickly when faced with new problems – you quickly grasp new concepts and can apply them to your work. You are relentless in finding solutions to existing and new issues.

Metrics Oriented: Analytical and metrics-oriented. You use data-driven decision making and judgment to pursue business opportunities and deals.

Empathetic & Compassionate: You have a general concern for the wellbeing of others and the desire to work on problems that maximize a positive environment for others.

Benefits & Perks:

Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)

Unlimited PTO

Competitive salary packages

Life insurance

Disability benefits

Supplemental Op

tional Life Insurance Benefits

FSA Options Optional

HSA with Company Match

401k program with Company Match

Wellhub & ClassPass fitness platforms

Comprehensive Pet Insurance options

Financial Wellbeing & Student Loan Program access

Access to additional Mental Health & Wellbeing resources

Pre-tax Commuter/Transit Benefits

Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

The Following Base Compensation Ranges are Dependent on Location and Experience:

(SF Bay Area)

$162,938 - $191,692

(CA, Not Bay Area)

$150,718 - $177,315

(Colorado)

$138,497 - $162,938

(UT, NC, AZ)

$130,351 - $153,353

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.

Base salary range:

$130,000 — $191,000 USD

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