Senior Events Marketing Manager

Position Description:

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a Senior Events Marketing Manager who’s excited to make an impact. In this role, you will be responsible for the planning, execution, and performance of ServiceTrade’s trade shows, industry conferences, association marketing programs, and partner events. Additionally, you will contribute to the strategy and scale of the overall Events function.

Why ServiceTrade:

You’ll belong here from the start.

We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

On the Events team, you’ll have a high-impact individual contributor role responsible for end-to-end event ownership — from strategic planning and budget management through on-site execution and post-event ROI analysis.

About You:

The ideal candidate thrives in complex environments, operates with exceptional attention to detail, and delivers flawless execution across every touchpoint. This role requires both strategic thinking and operational precision. You must be equally comfortable building an event and marketing strategy from scratch and personally ensuring every shipment, contract, registration list, and follow-up workflow is executed perfectly.

Key Responsibilities and Activities:

Event Planning & Execution

Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations

Develop event-level strategies aligned to pipeline, brand, and customer engagement goals

Define clear KPIs and success metrics for each event and proactively optimize toward them

Evaluate performance and make data-driven recommendations to improve portfolio impact

Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment

Budget & Financial Management

Own individual event budgets from forecasting through reconciliation

Track and manage expenses with precision and transparency

Negotiate vendor and partner contracts to maximize value and control costs

Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce

End-to-End Event Execution

Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing

Oversee registration processes, attendee communications, travel coordination, and speaker logistics

Coordinate production and distribution of collateral, giveaways, and promotional materials

Maintain detailed project timelines, execution checklists, and contingency plans

Anticipate risks and proactively resolve issues before they impact event performance

Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation

Provide critical operational and logistical support for large-scale, company-hosted events.

Association, Trade & Partner Event Marketing

Build and manage relationships with industry associations, event organizers, and strategic partners

Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation

Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities

Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements

Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact

Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships

Ensure brand consistency and operational excellence across all association and partner-facing activations

Sales & Marketing Alignment

Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies

Coordinate lead capture processes and ensure accurate, timely entry into Salesforce

Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement

Collaborate on post-event follow-up programs to accelerate pipeline conversion

Operational Excellence

Build and maintain detailed event plans, production schedules, and inventory tracking systems

Maintain accurate inventory of trade show assets and marketing materials

Document processes and continuously improve workflows to increase efficiency and scalability

Manage multiple complex projects simultaneously without sacrificing execution quality

Uphold an exceptionally high standard of organization, accuracy, and follow-through

Knowledge and Skills:

5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently

Proven ability to own events end-to-end with minimal oversight

Demonstrated experience managing budgets and vendor negotiations

Strong expertise in event logistics, freight coordination, and on-site execution

Proficiency in Salesforce for lead tracking and ROI reporting

Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace.

Experience working with event vendors such as Freeman

Exceptional organizational skills and attention to detail

Ability to manage multiple complex projects simultaneously without sacrificing quality

Strong communication and cross-functional collaboration skills

Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected

A few things you’ll want to know:

What does ServiceTrade do?

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.

Ok, so why should I care about that?

Our customers do essential work — often behind the scenes — and our software helps them do it better. They’re smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers. When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about — and making work that truly matters every day.

What kind of working environment do you have?

We’re a growing business focused on building with intention and operating with purpose. You’ll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today’s lessons into tomorrow’s breakthroughs—all in service of big ambitions and real customer impact.

Learn more about our culture and values on our About Us page.

What kind of benefits do you offer?

Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum

Flexible Spending Account and Dependant Care Account

Company-paid Life insurance, STD and LTD

Voluntary benefits including Supplemental Life Insurance,