Senior Executive, Digital Marketing

Company :

Sime Darby Industrial Sdn Bhd

1. Digital Platforms’ Governance & Oversight

• •Provide overall ownership and governance of Tractors Malaysia’s digital platforms, including corporate website, social media channels, WABA, EDM, and analytics tools.
• •Define digital standards, workflows, timelines, and quality benchmarks across platforms.
• •Ensure consistency in digital execution, messaging, and branding across all channels.

2. Website Management (Governance Level)

• •Oversee the management and optimization of the Tractors Malaysia corporate website.
• •Review and approve website content updates, campaign pages, banners, and forms prior to deployment.
• •Coordinate with Sime Darby Group IT/Hastings Deering and external developers on website enhancements, performance optimization, and technical improvements.
• •Monitor website performance trends and identify improvement opportunities based on analytics insights.

3. Social Media Management (Planning & Direction)

• •Provide direction and approval for monthly social media content planning across all platforms: TikTok, Instagram, Facebook, YouTube, LinkedIn.
• •Review content themes, copywriting and visual alignment prior to publishing.
• •Monitor social media performance trends and engagement patterns.
• •Provide guidance on content optimization and platform prioritisation.

4. Digital Campaign Planning & Coordination

• •Lead the planning and coordination of digital marketing campaigns across owned digital platforms.
• •Align campaign timelines, content calendars, and delivery schedules with business units.
• •Ensure campaigns are executed according to agreed objectives, timelines, and brand guidelines.
• •Review campaign performance and recommend improvements.

5. Paid Advertisement Oversight

• •Provide strategic direction and governance for paid advertisement activities across digital platforms.
• •Review campaign objectives, targeting approach, and performance outcomes.
• •Work with agencies and internal teams on optimisation direction and performance review.

6. WABA & EDM Governance

• •Oversee content strategy and calendar planning for WhatsApp and EDM campaigns.
• •Review messaging, segmentation approach, and deployment schedules.
• •Monitor overall campaign performance and engagement trends.

7. Analytics, Reporting & Insights

• •Own the digital analytics framework and reporting standards across all platforms.
• •Consolidate performance data from website, social media, paid ads, WABA, and EDM.
• •Analyse trends and provide insights to management and business units.
• •Prepare and present regular performance reports.

8. Stakeholder Management & Coordination

• •Act as the primary point of contact for digital-related matters with internal stakeholders.
• •Coordinate requirements, expectations, and timelines with business units.
• •Provide guidance and clarification on digital processes and capabilities.