Senior Field Marketing & ABM Manager, EMEA

Who We Are

Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Our AI agents build the automations that power employee support, then resolve requests against them instantly—helping teams across IT, HR, finance, legal, and beyond automate work within one governed platform.

Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Serval. Headquartered in San Francisco, we’ve raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, General Catalyst, and Elad Gil, most recently a $150 million Series C at a $3 billion valuation.

We’re building a team that moves quickly, takes ownership, and wants to make a meaningful impact on how the world’s largest organizations work. Come help us build what’s next for enterprise service management.

Role Overview

The opportunities that matter most are often the hardest to get in front of. As our first Field Marketing & ABM hire in EMEA, you'll partner directly with Sales to build our field motion in the region from zero: high-impact programs across segments and 1:1 ABM plays for our most strategic accounts. You'll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward.

This is a build role, not a run role. There is no EMEA playbook to inherit: you'll write it. Expect increasing scope, budget, and responsibility as our European presence grows, and expect to hire behind you.

Who You Are

Creative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn't about budget, it's about timing, creativity, and understanding what matters.

Allergic to "best practices" that produce mediocre results. You'd rather test something bold than execute something safe.

A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a venue in Shoreditch, or sending a llama with an invite around its neck to a CIO's office in Canary Wharf.

Comfortable being first. You're energised by an empty calendar and a blank budget line, and you don't need a US playbook translated for you.

What You'll Do

Define the EMEA go-to-market strategy for field programs: what we do, where we show up, and how we win across UK&I, DACH, Benelux, and the Nordics.

Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.

Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, and content, navigating the practical realities of multi-country execution [shipping, VAT, GDPR, local vendors, language].

Partner with sales to understand territory priorities, account dynamics, and pipeline gaps, then actively participate in deal strategy, not just event execution.

Adapt what works globally and kill what doesn't travel. Bring the best of our US programs to Europe, and feed EMEA-born ideas back the other way.

Track impact through account engagement, pilots started, velocity, and closed-won revenue.

Create tight feedback loops with Sales leadership on both sides of the Atlantic to continuously improve territory strategy and program effectiveness.

Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

What You'll Need

5-7+ years experience in field, experiential, growth, or ABM marketing.

Experience running programs across multiple European markets, not just the UK.

Proficiency with Salesforce, Hubspot [or similar], and intent tools [6sense, Demandbase, or similar].

Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.

Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.

Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.

Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.

Comfortable moving fast, experimenting, and adjusting in real time.

Strong collaborator who earns trust with Sales quickly, including with a US-based marketing team across time zones.

Comfortable with 25% travel across EMEA, up to 50% seasonally.

Based in London with the right to work in the UK.

Nice to Have

Previous experience marketing to IT, Engineering, or Security leaders.

Experience as an early or first marketing hire in a new region.

Additional European languages.

What We Offer

Impact : Be a key player in shaping the success of our product and company.

Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.

Culture : Join a culture that values innovation, ownership, accountability, and fun.