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Bionorica SE

(Senior) Global Brand Manager / Team Lead (m/f/d)

Neumarkt in der Oberpfalz, Bayern, Germany

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
26 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

  • Nature offers increasing opportunities. Grow with us. Bionorica, with
  • approximately 2200 employees worldwide, is the German market leader
  • for pharmacy-only herbal medicines. For over 90 years, we have been
  • unlocking the secrets of nature by combining the knowledge of
  • traditional medicinal plant therapy with the forward-looking results
  • of scientific research. "Phytoneering” is the formula of our success
  • with which we have been on a growth course for years. In this way, we
  • open up new markets with innovative, highly effective herbal
  • medicines. For our location in Neumarkt (Oberpfalz), we are looking
  • for a: (Senior) Global Brand Manager / Team Lead (m/f/d) To strengthen
  • our Global Brand Management team, we are looking for a creative and
  • strategic (Senior) Global Brand Manager / Team Lead – Franchise Head
  • (m/f/d) who will take responsibility for our respiratory (Sinupret) or
  • women´s health (Canephron) products. These are the tasks for this
  • position: Development of a mid-term vision, ambition, and strategy for
  • our brands in the respiratory (Sinupret) or women´s health
  • (Canephron) products sector, taking into account country-specific
  • market conditions and cultural differences Design and maintenance of
  • brand identity, ensuring brand consistency across all channels
  • Responsibility for the entire brand experience throughout the product
  • lifecycle Conducting analysis of campaign results and consumer
  • insights for continuous improvement Management and maintenance of
  • global brand books to ensure a consistent brand presence Conducting
  • market and consumer research to derive actionable insights Leading the
  • product portfolio and lifecycle management (LCM) to maximize market
  • success Planning and monitoring brand budgets to ensure financial
  • efficiency Sharing, reusing, and leading the global brand community to
  • promote best practices Developing and implementing strategies to
  • increase brand awareness and attractiveness Creating core creative
  • ideas and campaigns to support our global brand strategy Defining
  • compelling brand stories based on deep consumer insights Close
  • collaboration with relevant country colleagues Depending on
  • experience, qualifications and organizational needs, the role may
  • include team leadership responsibility, contributing to the
  • development of franchise priorities, capability building, and the
  • successful delivery of business objectives These are the requirements
  • you should meet: Completed studies in marketing, business
  • administration, or similar experience Several years of experience in
  • brand management, ideally in the pharmaceutical or herbal sector
  • Proven track record in developing and implementing brand strategies
  • and campaigns Strong analytical skills and experience in conducting
  • market research Creativity combined with a strategic approach Ideally
  • first experiences with the "How Brands Grow" approach on
  • evidence-based marketing Ability to work in a dynamic international
  • environment and lead cross-functional teams (optional: previous
  • experience leading a team) Proficiency in English (both written and
  • spoken), basic German knowledge would be an advantage We offer you: A
  • globally operating, family-owned company with a commitment to social
  • responsibility Flexible working hours and home office options to
  • support the balance between work and personal life Responsible fields
  • of activity with a thorough onboarding process and performance-based
  • compensation with attractive social benefits and company pension
  • scheme Exciting prospects in a globally growing company with a wide
  • range of professional and personal development opportunities
  • Compensation – Global Brand Manager: Compensation is governed by the
  • company's collective bargaining agreement, which is aligned with the
  • German Chemical Industry Collective Pay Agreement (BETV Chemie). The
  • anticipated salary grades are: Global Brand Manager: pay grade E 10/6
  • K to E 12/6 K, depending on qualifications and professional experience
  • Senior Global Brand Manager: pay grade E 13 K The monthly gross salary
  • for a full-time position (39.5 hours / week) ranges from approximately
  • 5.422 € (E 10/6 K) to 6.819 € (E 13 K), depending on the
  • applicable pay grade. In addition, employees may be eligible for an
  • above-tariff allowance, a performance-related bonus linked to target
  • achievement, and further benefits in accordance with company policies.
  • Compensation – Team Lead: This position is compensated outside the
  • scope of the collective bargaining agreement. The starting salary is
  • determined based on a current market benchmark and the candidate's
  • profile and is expected to range between 96.000 € and 105.000 €
  • gross salary per annum, depending on qualifications and experience. In
  • addition, employees are eligible for a performance-related bonus
  • linked to target achievement, as well as benefits in accordance with
  • company policies. Contact: Are you open to new opportunities? Then
  • take your chance. Please apply through our online application form. We
  • look forward to meeting you! Join us! Contact person Bionorica SE
  • People & Organisation Theresa Frank www.bionorica.de
Original posting on Bionorica SE's site ↗

Listed on hirly, a job board. hirly is not the employer: Bionorica SE is hiring for this role.

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