Senior Growth Lead

About Threecolts

• Threecolts is a software suite built for consumer brands, helping them recover revenue, operate more efficiently and grow across major retailers and marketplaces.
• Our largest business, Margin Pro, helps brands recover money owed to them by retailers and marketplaces such as Amazon, Walmart and Target by managing disputes on their behalf. Alongside this, we’re building and scaling newer products, including AI Operator and Retail 365, while continuing to grow our portfolio of subscription products across our customer base.

Who We Are

We’re a global team of 340 people across 33 teams, having grown through 24 acquisitions. We operate with a flat structure, giving people real ownership and the ability to move quickly. AI is embedded in how we work across the business, helping us increase speed, improve quality and operate at scale.

Job Summary

🛠️ What You'll Do

Own the growth infrastructure that turns traffic into paying customers across Threecolts’ self-serve products, spanning website, funnel conversion, lifecycle, and performance.

This is a senior, hands-on role. Threecolts is deliberately building a lean marketing team that operates at high capacity using AI, which means senior people build as well as lead. You’ll be expected to ship pages, journeys, tests, and improvements directly rather than relying on designers, developers, or large execution teams.

You’ll own the website and page production layer, including site architecture, page builds, and extending our component library so new pages can launch in days rather than weeks. This is hands-on build work using templates, pre-built components, and AI tooling, not a role focused on writing briefs and handing execution to someone else.

You’ll own conversion across the self-serve funnel, from first session through trial, activation, and paid. You’ll use analytics and behavioural data to understand where the funnel is leaking, identify the highest-impact opportunities, and continuously test and improve performance.

Lifecycle also sits within the role. You’ll design and optimise onboarding, activation, retention, and upgrade journeys across a diverse portfolio of products and customer types. Brand owns voice and messaging standards; you own sequencing, triggers, instrumentation, and commercial outcomes.

You’ll also own the technical foundations that support growth across marketing, including technical SEO, tracking, campaign infrastructure, and product-led instrumentation within the scope of the role. You’ll work closely with Brand, Product, RevOps, and Engineering to make sure growth activity is measurable and scalable.

Depending on experience, you may also manage a small number of direct reports or external specialists.

🎯 What's Required

7+ years of experience across Growth, Product-Led Growth, Performance Marketing, Web, or related roles within SaaS, e-commerce, or digital businesses

Strong hands-on ability to build and launch landing pages without relying on a designer or developer for day-to-day execution

Experience working with modern CMS, component-based page systems, no-code or low-code tooling, and AI-assisted build workflows

Strong CRO experience, with a track record of improving conversion across self-serve funnels using analytics, experimentation, and behavioural insight

Real product-led growth experience, including trial-to-paid conversion, activation, onboarding, and lifecycle optimisation

Strong analytics fluency, with the ability to independently diagnose funnel performance and prioritise opportunities by commercial impact

Experience building and optimising lifecycle and email journeys based on behavioural triggers rather than purely campaign-led sends

Genuinely hands-on experience using AI tools to build, test, analyse, instrument, and increase execution speed

Strong commercial literacy, with a working understanding of CAC, conversion rate, payback, retention, and unit economics

Experience operating in fast-paced, lean environments where senior people are expected to execute as well as set direction

Strong cross-functional working skills, particularly across Product, Brand, RevOps, Engineering, and Finance

🚀 What We're Looking For

A hands-on growth operator who is equally comfortable building the infrastructure and improving the numbers that sit on top of it.

You think about conversion as a commercial outcome, not a collection of marketing tasks. You can move from identifying a funnel problem in the data to building and shipping the page, journey, or test needed to improve it.

You are technically confident enough to work independently. You do not need a designer or developer to ship every change, and you actively use templates, components, automation, and AI to increase your own capacity.

You understand product-led growth in practice, particularly the mechanics of turning trial users into activated, paying customers. You see lifecycle as a growth lever rather than simply an email channel.

You are commercially minded and comfortable thinking in CAC, conversion, payback, and revenue impact. You can prioritise work based on where it will create the greatest return rather than where there is the loudest internal request.

Most importantly, you want ownership of a system rather than ownership of a large team. You are comfortable being in the detail, building alongside others, and creating the infrastructure the rest of marketing depends on.

💰 Compensation, Perks & Benefits

Salary: $ 130,000 per year

Opportunity to join company-wide offsites

Regular rate reviews and bonus opportunities

Fully remote/hybrid working