Senior Growth Manager - Acquisition & Growth - US & Europe

The Mission

At Kuku FM, we are taking Indian storytelling to the world. We are looking for a Senior

Growth Manager who operates like an entrepreneur. This isn't a role for a "media buyer"-it’s

for a high-agency leader who treats our capital like their own.

You will own the acquisition engine for the US and European markets , managing a

high-decibel budget of ₹10 Cr+ per month. You will bridge the gap between deep-sea data

analysis and high-impact creative production, leading a dedicated pod of writers and editors

to crack the code of global audiences. If you aspire to lead a P&L or build your own business

one day, this is your sandbox.

What You’ll Do

● Own the Global Funnel : Lead end-to-end user acquisition strategy and execution

for US/Europe. You’ll navigate premium subscription models, Western payment

ecosystems, and local consumer psychographics.

● Lead a Creative Factory : Direct a team of promo writers and video editors. You

define the "hooks," narrative arcs, and visual styles. You turn performance data into

creative briefs that stop the scroll.

● Scale with Precision : Independently manage and optimize massive spends (₹10

Cr+/month) across Meta, Google, and YouTube with a ruthless focus on LTV/CAC

and unit economics.

● Zero-Dependency Analytics : You are your own analyst. You write your own SQL,

build your own dashboards, and diagnose funnel drops without waiting for a central

team.

● First-Principles Growth : We don't care about "standard playbooks." You will break

down the fundamentals of the OTT business and build scalable, custom frameworks

from the ground up.

Who You Are

● The Aspiring Founder : You have a "Business Owner" mindset. You are obsessed

with P&L, ROI, and sustainable growth, not just vanity metrics.

● The Scale Expert : 2–5 years of experience in high-growth B2C/Performance

Marketing, with a proven track record of managing eight-figure monthly budgets.

● Technical Athlete : Deeply proficient in SQL and marketing infrastructure (MMPs,

server-to-server events, and custom attribution models).

● Creative Strategist : You understand the "science of the hook." You know how to

marry data-driven insights with compelling storytelling.

● High Agency & Hustle : You have a bias for action and an ownership mindset. You

don't wait for permission; you deliver results.

● Global Perspective : Deep understanding of (or experience in) US/European

markets is a massive plus.

What Success Looks Like

● Month 3 : You have successfully scaled the US/Europe acquisition spend while

maintaining CAC targets and have established a weekly creative testing cadence

with your team.

● Month 6 : You have built a self-sustaining growth engine where your SQL-backed

dashboards provide real-time insights, and your creative pod is producing "winners"

consistently.

● Ongoing : You are recognized as the P&L owner for international growth, moving the

needle on Kuku FM's global footprint.

A Day in the Life

● Morning Pulse : Deep dive into custom SQL dashboards to analyze last night’s

performance in US time zones; immediate campaign pivots based on data.

● Creative Scrum : Reviewing video edits with your team-critiquing the first 3 seconds

of a promo based on click-through data.

● Deep Work : Analyzing downstream retention data to optimize top-of-funnel targeting.

● Product Sync : Collaborating with tech teams to optimize landing pages and

checkout flows for international users.

● Evening Strategy : Setting guardrails for automated bidding and briefing the creative

team on tomorrow’s high-priority hooks.

About Us

Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Ready to make an impact? Apply now!