Senior Manager, APAC Strategy

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Senior Manager, APAC Strategy

Location: Singapore

Reports to: Senior Director, APAC Consumer Insights & Strategy

Direct Reports: None (Individual Contributor)

Primary Purpose

The Senior Manager, APAC Strategy is a key individual contributor within Tapestry's APAC Consumer Insights & Strategy organization, responsible for enabling sharper strategic decision-making, faster iteration, and clearer trade-offs across the region. Reporting to the Senior Director of APAC Consumer Insights & Strategy, this individual serves as a strategic partner to both the APAC leadership team and regional business unit leaders, translating high-level growth ambitions into trackable, actionable plans grounded in rigorous analysis.

This role sits at the intersection of strategic planning and performance management. The Senior Manager is responsible for supporting the development and ongoing management of Tapestry's APAC strategic roadmap, with a particular focus on operationalizing the region's 5Bn growth commitment. The individual will build and maintain the analytical infrastructure — KPI frameworks, performance dashboards, initiative trackers, and scenario analyses — that gives leadership clear visibility into the region's progress against its long-range plan and enables evidence-based course correction in real time.

The Senior Manager works in close partnership with the Senior Director and the Director of Consumer Insights to ensure that strategic planning and consumer understanding remain tightly integrated. While the Director of Consumer Insights brings deep expertise in consumer behavior and cultural dynamics across APAC, the Senior Manager complements this by bringing structured strategic thinking, financial fluency, and operational rigor to the team's collective output.

Key Responsibilities

• •5Bn Commitment & Performance Tracking: The Senior Manager owns the day-to-day development and management of the APAC region's 5P action plan performance tracking infrastructure. This includes building granular KPI frameworks across promotion, product, price, place, and people that connect operational decisions to long-range financial targets. The individual is responsible for sizing revenue and growth opportunities behind key initiatives, maintaining the region's 5Bn glidepath relative to the current LRP, and surfacing risks and opportunities with clarity and precision. This requires the ability to date and gate key initiatives with clear timelines, milestones, and go/no-go criteria, ensuring that leadership has confidence in the tangibility and deliverability of the growth plan. The Senior Manager prepares materials and analyses for quarterly business reviews, annual operating plan cycles, and long-range planning processes, serving as the analytical backbone of the APAC strategy function.
• •5Bn Projects & Execution Support: A defining aspect of this role is direct ownership of performance tracking and execution support for projects under Tapestry’s 5bn Action Plan. This includes projects such as City Strategy extending beyond China into the rest of Asia, Productivity Powered by the Experience, 1P/3P Digital Elevation, among others and encompasses goal setting, scope definition, and performance tracking. The Senior Manager works cross-functionally with business unit leaders, regional presidents, and functional partners to ensure these high-priority initiatives move forward with appropriate pace, accountability, and analytical rigor. The individual must be comfortable pressure-testing assumptions, identifying trade-offs, and driving honest, evidence-based dialogue that enables the organization to allocate resources to the highest-impact opportunities.
• •Strategic Partnership to Business Units & Brands: The Senior Manager acts as a strategic partner to APAC market leaders, supporting LRP development, AOP execution, and 5Bn Charter performance tracking across Coach and Kate Spade. This includes particular emphasis on supporting the Kate Spade APAC turnaround by ensuring that strategic frameworks and performance metrics are embedded into brand-level planning processes. The individual must be adept at tailoring strategic recommendations to the unique dynamics of each brand and market while maintaining a consistent, portfolio-level perspective that serves Tapestry's broader growth ambitions.
• •Inorganic Learning & Growth Strategy Support: The Senior Manager supports the Senior Director in driving the inorganic learning plan for Tapestry in APAC, including evaluating opportunities for geographic expansion and new market entry. This involves conducting market sizing analyses, competitive landscape assessments, and strategic feasibility evaluations across Greater China, North Asia, and Southeast Asia & Oceania. The individual partners with global strategy teams to ensure alignment between APAC growth ambitions and Tapestry's overall corporate strategy.
• •Strategic Decision Support & Executive Communication: The Senior Manager contributes to sharper decision-making across the APAC organization by producing clear, compelling strategic analyses and recommendations. This includes developing executive-level presentations and strategic narratives for senior leadership audiences, including brand presidents, regional presidents, and C-suite stakeholders. The individual must be able to distil complex data sets and strategic frameworks into succinct, actionable insights that drive alignment and move audiences to action.

Required Qualifications:

The accomplished individual will possess:

The ideal candidate brings 8 to 12 years of progressive experience in strategy, strategic planning, management consulting, or a closely related function, with a meaningful portion of that experience focused on consumer-facing industries such as retail, apparel, DTC, luxury, or consumer goods. The individual should have demonstrated experience in developing and managing multi-year business strategies, performance tracking frameworks, and strategic initiative roadmaps within complex, matrixed organizations. A strong foundation in financial analysis and commercial acumen is essential, as is the ability to translate quantitative analysis into strategic narratives that resonate with senior audiences.

The candidate must possess exceptional analytical skills, with proficiency in building KPI frameworks, financial models, and scenario analyses that inform executive decision-making. Strong written and verbal communication skills are required, with a particular emphasis on executive-level storytelling and the ability to be succinct and impactful for senior audiences. The individual should be highly self-motivated and self-directed, with the ability to manage multiple workstreams simultaneously and thrive in a fast-paced, ambiguous environment. Fluency in English is required, and proficiency in Mandarin Chinese is strongly preferred given the centrality of the Greater China market. A relevant Bachelor's degree is required, and an MBA or other advanced degree is strongly preferred.

An outstanding professional will have:

The strongest candidates will bring prior experience in top-tier management consulting or corporate strategy functions within global consumer brands. They will have direct experience supporting strategic turnaround or transformation efforts and a track record of partnering effectively with