Senior Manager, Brand Activation (Social, Creator, Experiential)

About So Good So You

Founded in 2014 in Minneapolis, So Good So You is a leading brand of premium plant-based functional beverages in the exciting natural and better-for-you food and beverage industry. SGSY is the fastest-growing brand in functional beverages and the #1 juice shot brand, featured in 2025 for the sixth consecutive year on the Inc. 5000 list of fastest-growing privately held companies in the US, as well as on Bain's list of Insurgent Brands for the last two years. Our industry-leading premium probiotic wellness shots are carried in over 14,000 locations across all 50 states. This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration — momentum further supported by our recent acquisition by Bansk, a leading private equity firm, which brings an exciting ambition for growth along with the resources we need to achieve it.

As a mission-driven brand that does all things For the Love of Body and Planet™, SGSY became a B Corp in early 2023, officially codifying its commitment to optimizing the brand's social and environmental impact. A WBENC-certified majority female-owned business, SGSY advocates for social justice and closing the opportunity gap within minority communities. The current workforce is 67% female and 46% BIPOC, with 50% of managers across all levels being female. Additionally, SGSY actively seeks to hire and support the career growth of minority, BIPOC, and diversity candidates.