Senior Manager, Brand Media

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Senior Brand Media Manager, Demand Generation is accountable for owning and leading end‑to‑end brand media strategy across EMEAI, driving long‑term brand growth and sustained mental availability for the Coach brand.

Operating with senior‑level autonomy, this role leads regional media planning, manages significant seasonal and annual media investments, and serves as the primary strategic point of contact for the media agency and key platform partners. The role shapes how the Coach brand shows up across paid media, partnerships, and customer touchpoints, ensuring global best practice, premium brand standards, and brand equity are consistently upheld.

The successful individual will leverage their proficiency in Brand Marketing across the following:

Regional Brand Media Strategy Ownership

Own and lead EMEAI brand media strategy, spanning annual planning, long ‑ range vision, and seasonal execution

Define channel architecture, audience strategy, and investment approach to build sustained mental availability and brand salience

Lead long ‑ term planning across key Spring and Fall moments, ensuring continuity, effectiveness, and strategic intent

Translate global brand frameworks into regionally relevant, culturally impactful media strategies

Represent EMEAI brand media in forums, contributing to upstream planning and decision ‑ making

Investment & Budget Accountability

Own double-digit regional brand media budgets, with accountability for allocation, pacing, optimisation , and effectiveness

M ake strategic investment decisions aligned to business priorities, brand strategy, and regional nuance

E nsure robust governance across financial tracking, partner accountability, and ROI assessment

Senior Agency & Partner Leadership

Act as the senior regional point of contact for the EMEAI media agency, holding partners accountable for strategic quality, innovation, and delivery

Lead relationships with key media and technology partners, including Google and priority media owners

Influence partner roadmaps and unlock incremental value, innovation, and improved measurement

Performance, Insight & Continuous Evolution

Define success frameworks for brand media, ensuring clarity on effectiveness and long ‑ term brand impact

Translate complex performance data and learning into clear insights and strategic recommendations for senior stakeholders

Drive continuous improvement through structured test ‑ and ‑ learn agendas and optimisation of regional ways of working

People Leadership & Development

Lead and mentor the Media Assistant Manager, providing clear direction, coaching, and support to ensure strong regional campaign delivery

Develop the Assistant Manager’s strategic capability across planning, optimisation , and insight generation, building confidence and autonomy at the next level

Create a high ‑ performing , collaborative team dynamic, empowering the Assistant Manager to contribute ideas, recommendations, and ownership across brand media initiatives

Leadership Beyond Core Scope

Acts as a vital consultant on high ‑ impact special projects beyond BAU, stepping in as a senior support and project lead to unblock complexity, drive cross ‑ functional initiatives, and deliver incremental value during moments of change, transition, or strategic importance

S et standards and frameworks that improve efficiency, collaboration, and effectiveness across teams and partners

Act as a senior cultural carrier for brand media excellence across EMEAI

The accomplished individual will possess:

5+ years experience in brand media, integrated media strategy, or regional marketing leadership, ideally within fashion, luxury, or retail

Strong knowledge of digital platform' capabilities (Google, Meta, Tiktok etc)

Proven ability to own regional or multi ‑ market media strategy and investment

D emonstrated experience leading senior agency and platform relationships

Strong understanding of brand building, mental availability, and full ‑ funnel effectiveness

Strategic, commercially minded leader comfortable operating in a matrixed, global organisation

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

Hybrid working (3 days working from the office, 2 days remote)

Option to finish early on a Friday (Flex Fridays)

1 Paid Volunteering Day per year and opportunities to volunteer with global projects

Learning & Development opportunities

Internal mobility & career progression

Regular Social Events - Seasonal & Cultural

Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

25 days holiday in addition to bank holidays

Annual Incentive Plan (company performance bonus)

Multi brand discount up to 50% off – Coach and Kate Spade

Private Healthcare with health assessment (Bupa)

Bupa rewards - Financial wellbeing support and wellness discounts

Private Dental Cover

Free 24/7 support for family building, fertility and menopause with Maven

Eyecare vouchers

Employee Assistance Program

Employer Pension Contribution

Gym discount

Interest free season ticket loan

Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

• Our Competencies for All Employees
• Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and