Senior Manager, Demand Generation Operations, EMEA

AVEVA is creating software trusted by over 90% of leading industrial companies.

Job Title: Manager / Senior Manager, Demand Generation Operations, EMEA

Location: London Cannon Street, hybrid

Employment Type: Full time

The job

As the Demand Generation Operations Manager you will serve as the operational backbone of the regional marketing organization, bringing together Marketing Operations and Revenue Operations to a connected, scalable, and high-performing demand generation engine.

Reporting to the Director, Integrated Marketing, you will own the operational infrastructure that enables marketing and LDR/SDR teams to work as one integrated revenue engine. You will be responsible for optimizing the end-to-end marketing and revenue funnel—from prospect identification and intent through lead generation, qualification, opportunity creation, and pipeline conversion.

This role will manage the processes, data, automation, governance, reporting, and workflows that turn marketing activity into measurable pipeline and revenue for the region. You will provide leadership with a single source of truth for funnel performance , while continuously identifying opportunities to improve conversion, efficiency, data quality, and operational effectiveness.

A key component of the role will be leveraging automation, AI-powered enrichment, and intelligent prospecting workflows to increase the effectiveness and scalability of regional demand generation.

You will partner with multiple teams and work closely with Finance, Procurement, Legal, Global Martech, IT, Data & Analytics, Sales, SDR, and regional and global marketing teams to ensure processes are efficient, compliant, integrated, and aligned with regional business priorities.

This is a highly visible and collaborative role for someone who combines strategic thinking with hands-on execution and thrives at the intersection of technology, data, process, and commercial outcomes.

Key responsibilities

Revenue & Marketing Operations

• •Ensure a seamless and measurable journey from demand generation through to pipeline and revenue.
• •Develop and continuously optimize the regional demand generation and revenue funnel, identifying opportunities to improve conversion at every stage.
• •Establish clear ownership, definitions, processes, and SLAs across the lead and opportunity lifecycle.
• •Partner with Marketing and LDR/SDR leadership to improve lead follow-up, qualification, handoff, and pipeline progression both for direct and indirect business
• •Provide leadership with actionable insights into funnel performance, conversion, pipeline contribution, and operational effectiveness

GTM Systems & Architecture

• •Optimize the end-to-end lead lifecycle, from anonymous visitor through MQL, SAL, SQL, and opportunity, with clearly defined and consistently applied stage criteria.
• •Own lead routing, scoring, enrichment, and assignment logic across inbound and outbound motions.
• •Partner closely with Global Martech and IT to drive system integration, platform adoption, data quality, and effective utilization of the GTM technology stack.
• •Establish and maintain system governance, including naming conventions, taxonomy, data standards, workflows, and documentation.
• •Identify and implement new technologies, automation, and AI-enabled solutions that improve productivity, scalability, and demand generation performance.

Data, Analytics & Performance Management

• •Own regional marketing operations reporting and analytics, providing a clear and consistent view of funnel performance and business impact.
• •Monitor and provide actionable insights to lead progression, conversion, pipeline contribution, campaign performance, and operational efficiency.
• •Lead regular business reviews, including QBRs, providing insights, identifying trends, and translating data into actionable recommendations.
• •Establish a reliable single source of truth for marketing and funnel performance.
• •Partner with Data & Analytics teams to improve data quality, reporting capabilities, attribution, and business intelligence.
• •Use performance data to identify bottlenecks and continuously improve conversion throughout the funnel.

Budget, Procurement & Business Operations

• •Own and oversee the regional marketing budget, ensuring effective planning, tracking, forecasting, and allocation of resources.
• •Manage the regional marketing planning process
• •Serve as the primary operational interface between regional Marketing and Finance, Procurement, and Legal.
• •Manage regional procurement processes, vendor relationships, contracts, and operational requirements in accordance with company policies when required
• •Provide financial and operational visibility to regional marketing leadership.
• •Identify opportunities to improve operational efficiency and maximize the value of marketing investments.

Process, Governance & Compliance

• •Define, standardize, and continuously improve marketing and revenue operations processes across the region working close with the other 2 regions to create scalable consistency across all 3 regions
• •Establish and enforce best practices for lead management, data hygiene, campaign operations, handoffs, reporting, and workflow management.
• •Monitor adherence to SLAs and operational standards, identifying gaps and driving corrective actions.
• •Ensure regional processes and systems comply with global policies and applicable regulatory requirements, including GDPR .
• •Act as a key point of contact for governance, audit, compliance, and data-related requirements.
• •Maintain appropriate documentation, controls, and operational standards across the regional marketing organization.

Regional Operations & Enablement

• •Drive operational alignment across regional marketing teams and ensure consistent adoption of processes, systems, and best practices.
• •Coordinate regional communications and operating rhythms, including all-hands meetings, business updates, QBRs, and cross-functional interlocks.
• •Partner with global and regional stakeholders to ensure EMEA priorities are reflected in broader GTM strategies and operating models.
• •Champion a culture of operational excellence, continuous improvement, data-driven decision-making, and accountability.
• •Pilot new approaches, measure results, and scale successful practices across the region.

Important Working Relationships

• •VP, Regional Marketing
• •Director, Integrated Marketing (manager)
• •Regional Marketing Leadership and Teams
• •Sales and SDR Leadership
• •Finance, Procurement, and Legal
• •Global Martech and IT
• •Data & Analytics
• •Compliance and Governance
• •Global Marketing Operations and Revenue Operations
• •External Technology Vendors and Partners

Essential requirements

• •Bachelor’s degree in Business, Marketing, Analytics, or a related discipline; a Master’s degree is a plus.
• •Several years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, Business Operations, or a related function, ideally within a global or regional matrix organization.
• •Strong understanding of the end-to-end B2B demand generation and revenue funnel , including lead management, qualification, routing, pipeline creation, and conversion.
• •Proven experience managing and optimizing CRM, marketing automation, sales engagement, intent, enrichment, and other GTM technologies.
• •Demonstrated experience with budget management, procurement, vendor management, and financial processes.
• •Strong analytical and problem-solving skills, with the ability to translate data into actionable business insights.
• •Proven track record of optimizing processes, workflows, systems, and operating models to improve efficiency and business outcomes.
• •Strong understanding of data governance, privacy, compliance, and regulatory requirements, including GDPR.
• •Experience driving technology integration, system adoption, automation, and data quality across multiple platforms.
• •Strong project and program management skil