Senior Manager, DTC Sites & Marketplaces

Description

We’re looking for a Senior Manager, DTC Sites + Marketplaces to own where HydroPeptide’s digital customers buy: our Shopify site and our marketplace channels, led by Amazon. You’ll own DTC and marketplace revenue, store strategy, web merchandising, conversion, pricing and promotions, subscriptions, and the customer experience after the click.

This is a senior commercial role. You’ll set the store strategy, merchandising calendar and marketplace plan, lead the Web Producer/Email Builder, and partner closely with Growth Marketing, Brand, Creative, Operations and Finance so that the traffic we pay for turns into profitable, repeat customers.

Key Details:

• •Where You’ll Work: Hybrid – This role follows a hybrid schedule, with employees expected to work on-site 3 days per week at our current Bellevue office and remotely the remainder of the week. Please note that HydroPeptide will be relocating its headquarters to Downtown Seattle in Spring 2027. The hybrid schedule will remain in place following the move, and additional on-site presence may be required to support team collaboration, meetings, and other business needs.
• •Your Hours: Full-time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion
• •Travel Expectations: Minimal travel
• •Compensation: $130,000 - $140,000 plus annual bonus potential

Key Responsibilities of the Senior Manager, DTC Sites & Marketplaces:

Store Strategy & Management

• •Own DTC store revenue, conversion rate, average order value and revenue per session
• •Set the annual and quarterly store strategy: priorities, assortment focus, key launches and revenue targets
• •Own the store experience end-to-end: navigation, product discovery, product pages, regimen quiz and checkout
• •Run a conversion testing roadmap across product pages, collections, offers and checkout
• •Deliver landing pages for Growth Marketing campaigns within an agreed turnaround
• •Set requirements and priorities for site development work, delivered by development partners

Web Merchandising

• •Own the merchandising calendar across launches, promotions, seasonal moments, holiday and Black Friday
• •Plan homepage, collection and category merchandising and product sort order based on sell-through, margin and inventory
• •Build bundles, regimen sets, kits and gift-with-purchase offers that lift AOV
• •Own product page content with Brand and Creative: benefits, ingredients, how-to-use, regimen pairing, reviews and imagery
• •Use site search, browse and sales data to guide assortment and placement decisions
• •Partner with Operations / Supply Chain so featured products are in stock

Marketplaces

• •Own Amazon and other marketplace revenue, profitability and brand presence
• •Direct the Amazon agency on listings, A+ content, brand store, reviews and ratings
• •Own Amazon advertising strategy and budget; the agency runs day-to-day campaign management
• •Hold the Amazon agency to a written scorecard (revenue, TACoS, profitability, ratings) with monthly reviews
• •Protect the brand: unauthorized sellers, MAP compliance and pricing parity with DTC and the professional channel
• •Partner with Operations on inventory planning, forecasting and fulfillment
• •Coordinate with Growth Marketing on off-Amazon traffic sent to Amazon and Amazon Attribution

Pricing & Promotions

• •Own DTC and marketplace pricing, promotions and the shared promotion calendar
• •Set discount guardrails and approve code rules for affiliate and influencer partners, with Growth Marketing
• •Approve email and SMS offers so promotions stay consistent across channels
• •Model promotion impact on margin with Finance before launch

Email & Web Production

• •Lead the Web Producer / Email Builder, who builds site content and landing pages and builds, QAs and sends email and SMS
• •Agree a written split of the Web Producer’s time between site and email work, and protect it
• •Work with Growth Marketing in the monthly send calendar meeting, brief process and quarterly flow roadmap
• •Own production standards: QA, deliverability, list hygiene and brand consistency

Customer Experience

• •Own DTC customer service, reviews and returns, using feedback to improve the site and product pages
• •Partner with marketplace support on ratings and reviews

Team & Cross-Functional Leadership

• •Manage the Web Producer / Email Builder and agency or freelance partners, with clear goals and regular reviews
• •Partner with Growth Marketing, Brand, Creative, Operations, Finance and the professional channel
• •Report weekly and monthly on DTC and marketplace revenue, conversion, AOV, retention and margin

Requirements

Qualifications

• •7+ years in ecommerce, including 3+ years owning DTC or marketplace revenue
• •Strong web merchandising experience on Shopify or Shopify Plus: assortment, collections, product page content, bundles and seasonal site planning
• •Experience growing an Amazon business through Seller Central or Vendor Central, including directing an Amazon agency
• •Track record of improving conversion rate and AOV through structured testing
• •Experience running subscription programs
• •Strong commercial grasp of pricing, promotions, margin and inventory
• •Experience managing a direct report and agency partners
• •Comfortable in spreadsheets and dashboards, and clear in explaining results

Preferred Experience:

• •Experience in beauty, skincare or other prestige consumer categories
• •Experience with brand protection, MAP policy and unauthorized seller enforcement
• •Experience with other marketplaces such as Ulta.com, Walmart or TikTok Shop
• •Familiarity with Klaviyo, GA4 and conversion testing tools