PUMA
Senior Manager Global Go-To Market Training Footwear & Apparel
PUMA Way Headquarters
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hirly's read of this role
- Seniority
- Lead / management
- Country
- DE
- Work mode
- On-site / unstated
- First seen by hirly
- 13 Oct 2026
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the posting
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
- Develop mid/long-term sustainable growth plans for regional product directives
- Collaborate with key stakeholders to develop and optimize the product assortments
- Lead and drive the Apparel Merchandising process and overall sign off the delivery of the optimum assortments by division and for regions, to markets in order to drive sell-through and reach financial targets
- Review and edit apparel assortments to optimize the product efficiencies and market opportunities globally while maximizing brand experience across categories, channels & accounts
- Influence and execute global tools and processes in order to streamline best business practice
- Develop and drive a global merchandising strategy and set regional KPIs and objectives while guiding and keeping a close eye on divisional implementation in the different regions
- Manage and set accurate forecasting processes within deadlines and targets
- Monitor in-season product performance in the regions
- Work closely with the regional apparel merchandising teams to provide consumer, competition and customer qualitative and quantitative feedback as input to future Product Merchandising Strategies.
YOUR TALENT
- Minimum of 5 years of experience in a go-to-market, merchandising and/or planning role
- College/University degree with a focus on Business/Merchandising
- Passion for sports and fashion
- Dynamic teammate who embraces change, is comfortable with ambiguity, and always looking for ways to improve self & business
- Strong verbal & written communication skills, including meeting facilitation and presentations – English fluent
- Ability to manage multiple deadlines at once, across a variety of stakeholders
- Aptitude for data and analysis – including data capture, reporting, analysis and practical application.
- Ability to influence, motivate, lead and negotiate across a diverse set of stakeholders
- Good knowledge of MS Office programs (Excel, PPT) and ability to quickly learn new software applications.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Listed on hirly, a job board. hirly is not the employer: PUMA is hiring for this role.
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