Senior Manager - PMM

About Kapture CX

Founded in Bengaluru in 2014, Kapture CX began as an enterprise customer support software company and has evolved into an AI-first Agentic Operating System for Enterprises .

Kapture helps enterprises scale AI execution while keeping humans in control. Its AgentOS platform enables enterprises to deploy, orchestrate, monitor, and optimize AI agents across critical business workflows — including customer support, sales, collections, and claims .

Kapture’s AI agents can execute workflows end-to-end across voice, chat, email, messaging, and social channels , with human intervention built in wherever judgment, empathy, or decision-making is required.

Today, Kapture is trusted by 1,000+ enterprises across 18 countries , helping organizations transform customer experience, automate complex workflows, and drive measurable business outcomes through AI Agents, Agentic AI, Voice AI, Conversational AI, and intelligent automation .

Role Overview

We're looking for a Senior Product Marketing Manager with strong SaaS experience to own product positioning, messaging, and go-to-market strategy for Kapture. This is a senior, hands-on role that also requires people/team leadership experience, working closely with Product, Sales, and Marketing leadership to drive adoption and revenue growth.

Key Responsibilities

• •Own product positioning and messaging across the portfolio, ensuring differentiation in a competitive CRM/SaaS market
• •Lead go-to-market strategy for new product launches and feature releases, from planning through execution
• •Partner closely with Product Management to translate roadmap and features into customer-facing value propositions
• •Develop sales enablement materials — battlecards, pitch decks, demo scripts, competitive intelligence — to support the sales team
• •Conduct market, customer, and competitive research to continuously refine positioning and identify opportunities
• •Build and manage a small team of product marketers, setting goals, mentoring, and reviewing performance
• •Collaborate with Demand Gen, Content, and Design teams to plan integrated campaigns tied to product priorities
• •Define and track PMM metrics (adoption, win rates, sales cycle impact, campaign performance) and report to leadership
• •Act as a key voice of the customer internally, feeding insights back into product strategy

Requirements

• •7–8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space
• •Demonstrated understanding of the full PMM function — positioning, messaging, launches, sales enablement, competitive intelligence, and customer research
• •At least 2 years of experience leading or managing a team
• •Strong written and verbal communication skills; ability to translate technical product capabilities into clear customer value
• •Experience working cross-functionally with Product, Sales, and Marketing leadership
• •Comfortable working in a fast-paced, high-growth environment with evolving priorities
• •Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus

What Success Looks Like

• •Clear, differentiated positioning that sales and marketing teams consistently use
• •Strong product launch cadence with measurable adoption and pipeline impact
• •A high-performing product marketing team with clear ownership and growth trajectories