Senior Manager – Power Brands

KEY ACCOUNTABILITIES

1. Brand Strategy & Planning

De velopment and execution of annual brand plans and support the development of three-year strategic plans

2. Brand Communication & Activation

Development and execution of integrated communication strate gies

Develop, plan, and oversee the execution of annual activation and engagement plan s across brands with brand managers.

Responsible for interfacing with sales , trade marketing and customers in all relevant marketing related activities to ensure activations are aligned with brand plans and guidelines.

3. Consumer Insights

Development and application of compelling, relevant consumer and market insights

Develop an intimate understanding of consumer & shopper behaviours , to iden tify insights and trends, to capture sources of business in line with business objectives and brand strategy

Be the lead on all consumer insights development programs and work closely with PR regional & global HQ to run all consumer understanding programs – PRIME, Maestria etc.

4. Brand Advocacy

Lead the team of Brand Ambassadors to build brand love among the trade community & bartenders

Manage the BA team to ensure fair use & deployment across the full portfolio & including the Tet season

5. Team Management

Coach direct reports in development, management, and execution of brand related business.

Ensure a challenging and developmental environment to effectively stretch and grow the capabilities of direct reports & the wider team.

6. Analyses and Reporting

Analysis of the effectiveness of all marketing efforts against strategic objectives

Monitor and track all major brand KPIs and provide scheduled updates on brand plan progress to marketing director and wider teams

7. Creativity , Innovation & digitalization

I nspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions, and fostering a creative spirit within both the marketing team and external partners

Identify consumer insights, business & other technical opportunities (Innovations at suppliers...), define innovation strategies and concep ts to transform them into initiatives and to achieve their implementation

Work closely with digital manager and external agencies to enhance marketing digital transformation and team capabilities

8. Portfolio Strategy

Management and development of the product range strategy including NPD

Assess portfolio opportunities in line with consumers/market needs and lead team on implementation.

9. A&P Management

Effectively assign, manage, and track A&P budgets with monthly repo rts and analysis for the marketing director.

Track and monitor effectiveness of Marketing programs within budget allocated and brand tool effectiveness and provide regular reports and proposals.

10. Relationship Building

Lead, manage and direct external marketing agencies and c losely monitor performance KPIs and deliver annual appraisals

Develop close working relationships with strategic b rand c ompanies and regional HQ to ensure the best service and support for local market needs

Develop a collaborative relationship with the trade marketing and sales team.

Build efficient network with opinion leaders (trade, media, influencers) to support brand and business development

11. Project Management

Participate in and occasionally lead diverse tasks in transversal project s , managing and maximizing performance of project teams (internal & external), to achieve objectives in time

12. CSR

Ensure the compliance of Corporate Social Responsibility policies in all marketing activities developed and support the global/local Corporate Social Responsibility platform throughout the fiscal year

JOB REQUIREMENTS

Education & Experience

Graduate degree. Marketing Qualifications preferred.

Extensive experience in marketing – with in-depth experience in digital/ social media

An understanding of both marketing and field sales (trade marketing)

Strong business acumen with analytical and solid influencing skills

Thorough and creative problem-solving abilities, strategic thinking and strong verbal and written presentation skills

Must be able to manage multiple priorities

L e adership Competencies

Strategic Vision

Motivates teams to support change and translates brand & compan y vision into specific plans.

Maintains strong long-term relationships and incorporates understanding of the connections between business areas into decisions.

Entrepreneurship

Challenges the status quo by thinking out of the box, high commitment to achieve despite obstacles as well as gains commitment by focusing efforts on resolving areas of disagreement.

Result orientation

Measures key business results to assess performance and identifies inefficient processes. Maintains high performance standards in a challenging environment and actively shares knowledge of best practices.

Live the values

Guarantees highest standards by confronting inappropriate behaviours . Demonstrates commitment to CSR priorities, establishes a mutual trust environment and recognises , rewards and celebrates team success.

Team Management

I nspires team members, empowers team members to make decisions and facilitates team performance by understanding the strengths and weaknesses of team members.

Functional Requirements:

Comprehensive understanding of consumer businesses particularly in marketing practices, and related laws

Good presentation, project planning and negotiation skills

Fluent English skills (written/spoken) are mandatory

Good command of MS Office (Excellent excel and PowerPoint)

Digital knowledge – trends, social media

Job Posting End Date:

Target Hire Date :

2026-06-26

Target End Date :

2026-06-30