Senior Marketing Executive

Role Overview

AlgoShack is looking for a highly energetic, execution-driven, and creative Senior Marketing Executive to drive end-to-end event marketing, social media branding, video marketing, email campaigns, and digital growth initiatives.

This role is heavily focused on execution, coordination, branding, lead generation, and campaign management across both physical and digital channels. The candidate should be capable of independently managing multiple marketing activities simultaneously while coordinating with internal teams, vendors, designers, customers, and external stakeholders.

1. Event Management

Primary Objective

Manage end-to-end execution of physical and digital events for brand building, lead generation, customer engagement, and SaaS growth.

Responsibilities

Execute 2–3 mixed events per month

Plan, organize, coordinate, and execute online and offline events

Manage macro, micro, and major events independently

Execute webinars, podcasts, fireside chats, CXO roundtables, hackathons, corporate events, and networking meetups

Manage booth/stall setup, event branding, and event logistics

Coordinate event invitations, registrations, campaigns, and attendee engagement

Work with speakers, moderators, leadership teams, vendors, and partners

Create event themes, agendas, scripts, and session flow

Coordinate marketing collateral preparation, branding materials, and giveaways

Manage designing, printing, installation, and physical setup activities

Handle live streaming and hybrid event execution

Drive event-based lead generation and audience qualification

Coordinate post-event follow-ups, reporting, lead nurturing, and engagement tracking

Ensure smooth internal and external stakeholder coordination

2. Social Media Marketing

Responsibilities

Manage 20–30 social posts per month

Optimize and Manage AlgoShack’s presence across LinkedIn, Instagram, Twitter/X, Facebook, Medium, Reddit, YouTube, Google, Product sites, and other platforms

Create monthly social media calendars and campaign plans

Coordinate with designers, video editors, and external vendors

Review and approve creatives, captions, hashtags, and campaign messaging

Increase brand awareness, reach, engagement, and followers

Drive social media campaigns for events, products, customer stories, and thought leadership

Execute LinkedIn boosting and promotional campaigns

Make posts more engaging and viral through creative storytelling and campaign execution

Create reels, snippets, short videos, and social engagement campaigns

Drive employee engagement on company social posts

3. Video Marketing

Responsibilities

Deliver 5-10 videos per month

Coordinate and produce marketing and branding videos

Create explainer videos, product demos, event clips, testimonial videos, customer videos, and product walkthroughs

Work with internal teams and vendors for scripting, recording, editing, and publishing

Coordinate event recordings and post-event video packaging

Support social media and website video content strategy

4. Email Marketing

Responsibilities

Optimize and segment marketing databases for targeted outreach

Execute email marketing campaigns for product promotions and announcements

Create company newsletters and product update communications

Run outbound SaaS lead generation campaigns

Execute remarketing and nurture campaigns

Track email engagement metrics and improve conversion performance

Coordinate campaign messaging, content, and design approvals

5. Paid Marketing

Responsibilities

Work with vendors and internal stakeholders on paid marketing initiatives

Plan and execute campaigns across LinkedIn Ads, Meta Ads, Google Ads, and other paid channels

Drive B2B lead generation and SaaS growth campaigns

Monitor campaign performance, ROI, and optimization opportunities

Achieve ROAS (Return on Ad Spend) greater than 3:1

6. SEO / AEO / GEO Optimization

Responsibilities

Optimize website and content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)

Improve search rankings and content discoverability

Ensure company content appears in top recommendations and AI-driven search experiences

Coordinate keyword strategy, optimization activities, and content performance tracking

Improve website traffic, visibility, and inbound lead generation

Required Skills & Qualifications

4 years of experience in Marketing, Brand Management, or Event Management

Strong experience managing end-to-end physical and digital events

Strong coordination and stakeholder management skills

Experience handling social media campaigns and brand-building initiatives

Understanding of video production workflows and content marketing

Experience with email marketing campaigns and audience segmentation

Knowledge of paid marketing and campaign execution

Familiarity with SEO, AEO, and digital growth strategies

Strong communication, planning, hosting, and execution skills

Ability to multitask and independently drive multiple initiatives simultaneously

Preferred Skills

Experience in B2B SaaS / Technology / IT Services marketing

Exposure to AI tools, Canva, ChatGPT, branding, and content tools

Basic design understanding for reviewing creatives and branding materials

Experience coordinating webinars, podcasts, and CXO-level events

Familiarity with LinkedIn campaigns and enterprise lead generation