Senior Marketing Manager

We are seeking a commercially-minded and highly creative Senior Marketing Manager to lead the strategic development and execution of our marketing communications across all channels.

Reporting to the Marketing and E-Commerce Director, this role will be responsible for defining and delivering our communication strategy, creating compelling content frameworks, establishing clear content pillars, and ensuring consistency across all customer touchpoints.

The successful candidate will lead and develop a multidisciplinary team covering CRM, social media and website content management, ensuring all customer communications are engaging, consistent and commercially effective.

Key Responsibilities:

Own the marketing communications strategy and annual communications plan for Dover Street Market owned channels (social media, email marketing and website content)

Lead, coach and develop a high-performing marketing communications team, setting clear objectives and fostering collaboration and accountability.

Develop channel specific content pillars, messaging frameworks and editorial calendars that strengthen brand awareness and customer engagement

Generate and champion innovative campaign and creative concepts that drive footfall to store and traffic to the e-shop

Establish communication processes, planning frameworks and content governance to improve effectiveness and efficiency

Own the CRM strategy and roadmap, including client segmentation, lifecycle communications, and retention programmes

Own channel performance and use customer insights and performance data to optimise communications and maximise commercial impact

Brief creative team on content requirements, prioritise workload and ensure timely delivery of assets

Act as brand guardian, ensuring all content aligns with brand voice, positioning and business objectives

Ensure consistent brand messaging and storytelling across all customer touchpoints.

Lead on cross-functional marketing projects working closely with E-Shop, Content, Merchandising, PR, special projects, VIP teams and other DSM territories

Manage agencies and external partners where required

Candidate Profile:

Proven experience leading CRM, marketing communications, or brand marketing functions ideally within luxury, fashion or premium retail

Experience working with multi-brand or brand-diverse portfolios is a strong advantage

Experience with CRM/ESP platforms, CMS platforms, and social scheduling/analytics tools

Experience managing and developing creative and content-focused teams

Strong strategic and editorial judgement, translating brand positioning into channel-appropriate content plans

Experience creating content frameworks, content pillars and messaging architecture

Excellent storytelling, copywriting and creative briefing abilities

Strong understanding of digital channels, customer journeys and content performance

Strong analytical skills with the ability to interpret customer and campaign data to inform strategy

Commercially minded, highly organised and confident influencing senior stakeholders

Equal Opportunity

We celebrate the diversity of our workforce, which makes us unique, creative, and connected. As an equal opportunity employer, we ensure fair treatment for all candidates and employees. We welcome people from all walks of life and strive to make everyone feel they belong. We regularly review our recruitment and onboarding processes to be as inclusive as possible. We respect everyone’s stories and celebrate our differences.