Senior Marketing Manager

LGT Wealth Management UK LLP is a UK-based partnership, wholly owned by the private banking group LGT, which is in turn owned by the Princely Family of Liechtenstein. When we set up LGT Wealth Management in 2008, our aim was to offer a fresh approach to wealth management. Alongside the LLP we also have two other entities which focus on US and Jersey based clients. Our head office is based in London however we have a presence in Edinburgh, Jersey, Leeds, Birmingham, Bristol and Manchester. The plan was simple: put our clients first by providing a transparent service, designed around what is right for each of them. By drawing together in-depth knowledge and experience from across the industry, we provide a flexible, bespoke service adapted to each of our clients’ needs.

Our mission is to create long-term value for all stakeholders. Our culture encourages individuals to generate, develop and implement ideas which will strengthen our business. Belonging, respect, integrity, conviction and entrepreneurship are our core values. As our brand recognition grows, we are fast becoming an employer of choice in our sector. We have over £30 billion in funds under management and circa 700 staff.

Job Description

Key Responsibilities:

• •Brand awareness strategy
• •Work with the Digital Marketing Manager, LGT Group colleagues and an external agency, develop the firm’s brand advertising campaign. This will include:
• •Managing the relationship with the external agency
• •Reviewing and developing ideas for the creative and for the media planning strategy
• •Developing strong working relationships with Group marketing counterparts
• •Delivering to agreed timings
• •Managing appropriate stakeholder sign off
• •Working with external agency, third parties and Digital Marketing Manager on reporting, customer journey mapping on the website and conversions.

• •PR
• •Work with Head of Marketing to deliver the firm’s PR strategy for all target audiences, ensuring continuity to the Theme House and alignment with our comms approach.
• •Manage the relationship with the external agency
• •Manage appropriate stakeholder sign off

• •Marketing material and literature
• •Take ownership of the firm’s marketing materials and client literature, maintaining a central record of all collateral, including ownership, review dates and scheduled updates, and ensuring materials are reviewed and refreshed at the appropriate time.
• •Manage regular updates to existing materials, working closely with the Marketing Executive and relevant stakeholders across the business to coordinate changes, approvals, design and production.
• •Identify opportunities or requirements for new literature to support the prospect-to-client journey and wider business priorities, taking responsibility for its development from initial brief through to delivery, including copywriting, design and liaison with internal stakeholders and external designers.

• •Events
• •Take strategic ownership of the firm’s flagship events programme, maintaining oversight of the overall programme and ensuring it is aligned with the firm’s marketing strategy, event governance framework, and wider business and client objectives.
• •Work closely with the Events Manager, who is responsible for the day-to-day planning and delivery of individual events, providing strategic direction and guidance and supporting prioritisation across the programme.
• •Oversee resourcing at a programme level, working with the Events Manager to identify where support from other members of the Marketing team or additional resources may be required, rather than being involved in the day-to-day delivery of each event.

• •Projects and campaigns
• •Take responsibility for ad hoc projects and campaigns depending on critical business needs.

• •Act as line manager to two Marketing professionals.
• •Support, manage and develop both individuals, providing guidance and mentorship to foster their professional growth and ensure alignment with the team’s goals and strategies.

• •Branding
• •Act as brand guardian, ensuring that brand and communications guidelines are maintained across marketing and event-related assets.
• •Support on the implementation of the company-wide brand repositioning project.
• •Work with external design agency on creation of new marketing material.

Requirements

Key Skills and Competency Requirements:

• •Proven experience as a generalist Senior Marketing Manager, including event experience, project management experience, copywriting and experience in managing external agencies.
• •Excellent organisational and project management skills.
• •Solution-oriented attitude.
• •Experience managing or supervising other team members.
• •A team player with ability to take the lead.
• •Ability to perform well under pressure.
• •High attention to detail.
• •Strong communication and stakeholder management skills.
• •Excellent working knowledge of the Microsoft Office suite of products, especially Word, PowerPoint and Excel.

Contact Information

We are looking forward to receiving your online application.

For any further information please do not hesitate to contact us.

LGT Wealth Management UK LLP Human Resources

Nicola Swatton