Monster Energy APAC
Senior Marketing Manager
TUR - Istanbul
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hirly's read of this role
- Role family
- Marketing
- Seniority
- Lead / management
- Country
- TR
- Work mode
- On-site / unstated
- First seen by hirly
- 8 Nov 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
As the Senior Marketing Manager, you will lead marketing operations transformation across the Asia region, driving process excellence, operational efficiency, and greater visibility across the organization. This role is focused on identifying gaps, streamlining workflows, and implementing scalable solutions that empower teams to move faster, execute stronger, and deliver best-in-class marketing performance.
Turkey is one of the largest and most strategically important energy drink markets in West Asia, playing a critical role in the region's growth agenda. You will be responsible for accelerating business performance across the Monster, Burn, and Predator portfolios, partnering closely with cross-functional teams to strengthen execution, unlock growth opportunities, and drive market share gains.
The Impact You'll Make:
Drive change management within the Asia Marketing organization by assessing existing marketing processes, identifying areas for improvement in the workflows and development of the implementation roadmap.
Leads the market agenda by working closely with the local markets and analyze current local pain points and collaborate with the regional team to identify gaps, and propose improvement strategies to enhance efficiency and productivity across markets.
Ensure transparency across all levels of the organization, at every stage of implementation to ensure compliance towards process optimization that does not disrupt local market deliverables.
Develop roadmap with clear milestones, and ensuring clear documentation throughout the exercise for consistency, clarity, and accountability across processes, while building the knowledge base within the marketing organization.
Define metrics to measure the success of change initiatives and report on progress, proposing adjustments as needed.
Build and maintain key relationships: Develop strong partnerships with partners, external, and internal stakeholders to support marketing objectives and cultural relevance. Serves as the key link between the bottler, regional leadership, and global brand teams.
Manages a marketing team.
Who You Are:
Prefer a Bachelor's Degree in the field of --Marketing, Communications, or related field of study.
Additional Experience Desired: Between 6 - 8 years of experience in strategic planning, budget management, and tracking of marketing performance metrics.
- Additional Experience Desired: Between 6 - 8 years of experience in marketing coordination, trade marketing, and event
- execution.
Computer Skills Desired: Proficient in using Microsoft Office (Words, PowerPoint, Excel).
Preferred Certifications: Sales & Marketing Executives International (SMEI) certificate desired.
Additional Knowledge or Skills to be Successful in this role: Prior experience in Fast-Moving Consumer Goods (FMCG) or beverage industry. Familiarity with action sports, music, gaming, and lifestyle marketing.
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