Senior Marketing Manager

IT’S NOT GOING OUT OF OUR WAY; IT IS OUR WAY!

At United Communications, we’ve been connecting Middle Tennessee communities for over 75 years. What began as a rural telephone service in 1947 has evolved into one of the region’s fastest, most reliable internet providers—recognized by Broadband Now for top speeds and customer satisfaction. We deliver fiber and fixed wireless solutions with a personal, local touch. In partnership with Middle Tennessee Electric, we’re expanding broadband access to underserved areas, making this an exciting time to join our growing team and build your career.

WHY UNITED?

Award-Winning Culture: 2023 & 2024 Best Places to Work

Trusted Local Employer for over 75 Years: 4.7 Google Star Rating

Commitment to Employee Well-Being & Satisfaction: Employee-Focused Benefit Offerings

Top 100 Fiber-To-The-Home Leader

401k + Match, HSA, and more!

SUMMARY

Do you want to help connect and strengthen communities throughout Middle Tennessee while leading a talented, collaborative marketing team? United Communications is seeking a Senior Marketing Manager to join our team in early January 2027 who combines outstanding people leadership with broad, hands-on knowledge of modern marketing.

The Senior Marketing Manager leads marketing strategy, execution, and performance across Residential, Business (SMB and Enterprise), Communities, Market Success, and Corporate Communications. This leader currently supervises five direct reports, with team structure and size evolving as the company grows. Success requires the ability to inspire, coach, develop, and hold people accountable; balance competing priorities; and integrate brand, digital, traditional, content, public relations, communications, and go-to-market programs to produce measurable business results. The role works closely with company leaders, sales teams, and external agencies and vendors.

POSITION SCHEDULE AND ONSITE REQUIREMENTS

This is a direct-hire, full-time, on-site position located at our Franklin, TN- Berry Farms location.

• ESSENTIAL DUTIES AND RESPONSIBILITIES
• Duties include the following, but other duties may be assigned as required.

Team Leadership & Management:

Lead, motivate, coach, and develop a team of marketing professionals; set clear goals, expectations, priorities, and standards of accountability.

Provide regular one-on-one coaching, constructive feedback, performance evaluations, recognition, and individualized development plans; Build employee engagement and a high-performing, supportive team culture.

Manage staffing, workload distribution, deadlines, cross-training, succession readiness, and professional growth; adjust roles and resources as business needs evolve.

Foster initiative, creativity, collaboration, open communication, and continuous improvement while ensuring dependable execution and follow-through.

Lead weekly team prioritization and remove obstacles so specialists, coordinator, and designer can deliver quality work on time.

Marketing Strategy & Execution:

Develop and own annual and quarterly integrated marketing and media plans for Residential, Business, and Communities, aligned with revenue, gross adds, market penetration, retention, and brand objectives.

Provide informed direction across paid digital advertising, websites, SEO/AEO/GEO, email, direct mail, social media, content, creative, promotions, events, and sales enablement; Coordinate execution through team members and partners.

Lead integrated go-to-market plans for new products, pricing, markets, and partnerships, including electric cooperative partners; Assign responsibilities and ensure coordinated launches.

Oversee Project UNITE and future grant opportunities as assigned, ensuring effective marketing coordination and delivery.

Coordinate marketing priorities with Market Success teams and support community engagement and event strategy.

Brand Management, Public Relations & Corporate Communications:

Own brand positioning, messaging, guidelines, and consistency across all audiences and channels; direct the companywide logo refresh and rollout with creative execution led by the Graphic Designer.

Lead corporate communications and executive messaging, including Uniter Quarterly Connect Meetings, employee newsletter approval, major internal announcements, and crisis or escalation communications.

Serve as primary liaison and approver for the outside public relations agency on press releases, media opportunities, awards, thought leadership, and PR events; agency partners execute PR activities.

Identify and help mitigate reputation and brand risks; maintain strong relationships with internal stakeholders and external partners.

Events & Community Engagement:

Approve event strategy across 10+ counties and ensure coordinated staffing and support for marketing-led community events; Partner with Market Success and Sales on local activation.

Oversee sponsorship decisions outside Williamson and Rutherford counties and assess opportunities based on community value, brand fit, and measurable outcomes.

Participate in community events as needed, including occasional evenings and weekends, and encourage shared team participation.

Performance & Analytics:

Own overall marketing performance across Residential, Business, and Communities, establishing measurable goals, evaluating results against business objectives, and implementing corrective actions to improve lead generation, customer acquisition, retention, market penetration, and marketing ROI.

Review campaign and channel performance, lead generation, cost per lead, cost per gross add, return on investment, and testing plans; Optimize investments and tactics based on evidence.

Monitor competitor activity, customer behavior, and ISP industry developments; Translate insights into recommendations for leadership and the marketing team.

Budget Management:

Make strategic decisions regarding marketing investments, staffing resources, creative capacity, and campaign priorities, balancing requests from multiple business divisions to ensure the team focuses on initiatives with the greatest business impact.

Own the marketing budget, campaign prioritization, agency and vendor investments, creative capacity planning, and applicable sponsorship approvals.

Allocate resources responsibly, manage competing demands, and prioritize work that delivers the strongest business impact and return.

Cross-Functional Collaboration:

Serve as the primary marketing integrator across business divisions, proactively aligning priorities, timelines, messaging, and resources to ensure coordinated execution of companywide marketing initiatives.

Partner with Residential and Business Sales, Communities Division, Customer Service, Product, IT, Market Success, Construction, and executive leadership to align plans and resolve execution issues.

Communicate clearly with stakeholders, present recommendations and performance results, and build productive agency and vendor relationships.

WHAT YOU BRING

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; MBA preferred.

7 to 10+ years of progressive marketing experience, including at least 3 years directly leading and developing employees.

Demonstrated success motivating teams, coaching talent, managing performance, delegating effectively, and building a positive, accountable culture.

Broad working knowledge of B2C and B2B marketing, including brand, digital, traditional media, AEO/GEO, PR, corporate communications, content, events, and integrated campaigns.

Strong planning, project management, prioritization, financial judgment, and analytical skills; Ability to translate strategy into measurable execution.

Excellent written, verbal, presentation, and interpersonal skills; Ability to influence and collaborate across functions and with external partners.

Working profic