Senior Marketing Specialist

About AllSci

AllSci is an AI-native platform designed for discovering, exploring, and publishing scientific knowledge. We are seeking a tech-savvy, strategic Senior Marketing Specialist to drive the growth and visibility of AllSci within the scientific and academic community.

This role will own the planning and execution of AllSci's marketing and communications initiatives, including content strategy, social media, campaign management, and outreach to the academic and scientific publishing community. The ideal candidate has direct experience working within an academic journal, scholarly publishing house, or research communications environment, a track record of campaigns that delivered measurable results, and fluency using AI tools to scale content production and marketing workflows.

We're looking for a self-directed marketer who can operate independently in a fast-paced startup environment, understands the norms and language of academic/scientific publishing, and brings both strategic judgment and hands-on execution to grow AllSci's audience and reach.

RESPONSIBILITIES

AI-Driven & Technical Marketing

Use AI-powered content tools to draft, edit, and optimize marketing copy, newsletters, and social posts, and establish AI-assisted workflows and quality standards for content production

Design, implement, and optimize marketing automation workflows, including email nurture sequences, lead scoring, and audience segmentation

Define marketing KPIs and own performance reporting, using analytics and dashboard tools to turn results into recommendations

Lead SEO strategy for the website and content, including keyword research, on-page optimization, and performance tracking

Content & Campaign Marketing

Develop and execute marketing plans and campaigns aligned to AllSci's growth objectives, from concept through measurement

Shape content strategy, and write, edit, and distribute emails, newsletters, articles, blog posts, and social media content

Own AllSci's website, social media accounts, and other owned distribution channels

Build and manage content calendars and campaign timelines across channels, coordinating with product, engineering, and leadership

Analyze distribution, engagement, and campaign performance, and present insights and recommendations to leadership

Branding & Community Engagement

Lead outreach to and build partnerships with the academic and scientific publishing community, including researchers, journals, scholarly societies, and industry contacts

Plan and manage AllSci's presence at academic and industry conferences and events, including budgets and ROI tracking

Build and maintain relationships with media, influencers, and academic partners

Manage vendors, freelancers, and agencies, including scoping work and overseeing deliverables

Required Experience & Qualifications

4-6 years of marketing, communications, or related experience, ideally within an academic journal, scholarly publishing house, or scientific/research organization

Demonstrated experience using AI tools (e.g., ChatGPT, AI writing/design assistants) to scale content creation and improve marketing efficiency

Excellent written and verbal English communication skills, with a proven ability to translate scientific/academic concepts into engaging content

Hands-on experience managing social media channels and content management systems (CMS)

Proficiency with marketing automation and analytics platforms (e.g., HubSpot, Mailchimp, Google Analytics)

Track record of independently planning and running multiple campaigns and projects simultaneously, with strong attention to detail

Background in scientific publishing, research communication, or academia strongly preferred

Available to work full time in person at the North Bethesda office