Senior Planner, Paid Social

Job Description

Who We Are

H orizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

• What You’ll Do
• Social Media Planning – 25%

Develop proposals for paid social media campaigns across active client roster

Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

Responsible for analyzing proposals and partner negotiations

Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars

Campaign Management/Execution – 20%

Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction

Traffic plan assets such as creative and required tracking tags

Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

Responsible for the setup of client Paid Social campaign

Relationship Development – 20%

• •Anticipates and fields requests and questions from internal teams and/or clients with minimal
• oversight

Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings

Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)

Participate in larger team projects with direct oversight from Supervisor

Contribute to junior team member(s) development (training Assistant Planners and Planners)

Participate in the interview process for Assistant/Planner roles

Reporting – 15%

Monitor pacing and optimizations of active social campaigns across client roster daily

Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager

Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary

Social Strategy & Buying Oversight – 10%

Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge

Take ownership of completing and monitoring both internal team and client facing financial tracking documents

Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

Provide education on best practices, social media principals , and industry at large

Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager

Learning & Development – 1 0 %

Attend agency learning sessions and vendor meetings

Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)

Who You Are

A strong, effective communicator

A problem solver with the ability to develop creative solutions

Detail oriented with strong organizational skills

An effective time manager, comfortable working with multiple timelines and deliverables

Comfortable working within large sets of data and numbers

A helpful team player with business maturity in a professional setting, willing to roll up your sleeves

Takes pride in ownership of work and demonstrates accountability

Able to thrive in an agile, fast-paced environment and seek out feedback proactively

Results and solutions oriented; consistently motivated, proactive, and resourceful

Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends

A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

2 + years previous paid social media experience

Familiarity with marketing principles, analytics and concepts

Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

Proficiency working within Microsoft Excel and PowerPoint

Exposure to advanced targeting/retargeting tactics in social

Comfort owning and managing budget/investment levels in social media

• Certificates, Licenses and Registrations
• This role does not require certificates, licenses and/or registrations.

• Physical Activity and Work Environment
• This role does not require any physical activity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $85,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.